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2019
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Your business can benefit from using social media as it brings you closer to your customers and prospects. You can make more valuable connections and communicate directly with customers, as well as keeping on top of trending topics to help you speak to your audience more effectively. It’s becoming one of the major tools that...
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Keyword Tool Logo
Keyword research is essential if you want to ensure users will click on your site when they do a relevant search. The right tools can provide insights about your target market – including what words they’re searching for and how they’re searching for your content, product or service. Here, I’ll outline some of the main...
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Google Ads
Our current take on the change You might have read our blog earlier this year on the removal of average position. The change is finally going to come into place in under a month. With this being one of the most fundamental metrics in PPC – it comes as no surprise that this announcement from...
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Person typing
How do you know where to start when looking for a digital marketing agency to work with? Perhaps you’re hoping to increase your social media following and audience engagement? Or, build a content marketing plan to drive more conversions on your website? No matter what your main goal is, there will be a digital marketing...
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Search Ads 360
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s advanced search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will...
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Google Quality Score
Having a clear understanding of how PPC and ‘quality score’ works can help you meet your business goals and drive much more relevant traffic to your site – there are quite a few different questions to be answered, so, here we’ve broken down the basics: Google measures your quality score on a scale of 1-10,...
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Book shelf
Digital content marketing is a crucial part of your brand’s overall marketing performance and your online image. It is important to work with a content agency who will know how to use it to meet your business aims. Your content refers to any of the online assets your company are sharing either on-site or off-site....
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Responsive Search Ads
Improving Ads Using Responsive Search Ads One of the most critical tasks for us as a PPC Agency is to improve quality scores in order to reach our goals as cheaply as possible. We do this by working on the factors influencing quality scores. One of the important factors affecting quality score is click-through rate...
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Laptop with Google open
SEO is a complex area of digital marketing, which can’t just be learnt by reading guidelines or following tutorials. Any successful brand will have an effective SEO strategy in place. With the ever-rising competition and multiple companies aiming to rank highly in search engines – it’s no surprise it can be quite a challenge to...
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Youtube on iPhone
YouTube Ads More Than Just Brand Awareness We have been seeing a shift of digital advertising that was normally known for brand awareness – now going towards direct response campaigns. Recently in the news, Instagram has announced the new shoppable element on their platform. Therefore, I’ll be looking at another change that has happened, but...
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