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2019
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Road links
A backlink is when one site links to another. As a digital marketing agency, if a reputable site links to one of our services or blog posts within their content – that’s one valuable backlink for us.  Backlinks play an essential part in any SEO (search engine optimisation) strategy and most companies will want to...
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If you ‘re involved in the content writing for your company, then you’ll likely know the importance of search intent. Having a well-rounded understanding of search intent (or user intent) will make it much easier to create meaningful content that will engage more customers. A content marketing campaign doesn’t mean writing for the sake of...
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When we create a content marketing campaign – we’re aiming to connect with an audience, tell a brand story and maintain existing customer relationships. When we use content in the right way, it can be a real game-changer in terms of your digital marketing performance.   If you want to improve your published content, or if...
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The content you share can help to transform your industry reputation and create valuable customer relationships. A good content strategy could be just what your business needs to stand out from the crowd and boost your digital marketing game. We’ve created this guide to take you through the steps we follow as an agency when...
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PPC (pay per click) or paid search advertising, can be a highly beneficial way to market your brand through sponsored ads. A well-managed PPC campaign will put your brand in front of the right audience whilst offering multiple other benefits such as increased conversion rates, brand awareness and advanced targeting.   PPC requires a combination...
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Without strong ad copy, you won’t be able to lead as many valuable customers to your site through PPC ads. Writing effective ad text is harder than people might initially think – and you need to really understand your target audience to make it work. We have listed our top tips to help your PPC...
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AB testing
You can’t just rely on intuition when it comes to paid search – which makes user testing an essential part of your PPC management. Continuous ad testing will enable you to improve performance, understand what works within your campaigns and what needs to be adjusted. To give you a better understanding of your options –...
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If you haven’t already – now would be a great time to optimise your PPC campaigns for voice search. It’s not exactly new anymore, but voice search has become much more popular over the past few years – which makes sense because it is a faster way for users to search. Users can search verbally...
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Remarketing lists for search ads (RLSA’s) is a Google Ads feature that allows you to tailor your PPC search campaigns depending on whether a user has previously visited your site. You can also base your targeting options on the specific pages a user visits. Depending on which list a user is in – they can...
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A call-to-action (CTA) is a way of reaching out to a potential customer and linking them directly towards your digital marketing goal. They can be used to draw attention to different types of conversions – which might be signing up to a mailing list, completing a purchase or getting in touch.  What is a call-to-action,...
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