Keyword research is essential if you want to ensure users will click on your site when they do a relevant search. The right tools can provide insights about your target market – including what words they’re searching for and how they’re searching for your content, product or service.
Here, I’ll outline some of the main keyword research tools that we use as a digital marketing agency. Using each of these tools helps us to improve our clients’ ranking on search engines. We can also make sure they’re not targeting the wrong keywords and losing valuable customers as a result.
SEMrush is a tool which provides us with both short and long-tail keyword research for both PPC and SEO marketing. It allows you to perform keyword research that is specific to more than 130 countries – helping your business reach out to global audiences. The beneficial services this tool can offer include being updated about new organic competitors and tracking current competitors position changes on SERP’s.
SEMrush provides us with the following data:
- Number of searches for each keyword
- Google Ads cost-per-click estimates
- Number of results each keyword provides
- Keyword competition
Not only do we receive this data for the keywords we’ve plugged in, but we also collect data for close variant keywords suggested by SEMrush. By using SEMrush Keyword Magic Tool, you’re able to enter your chosen keyword and be given up to 2 million keyword ideas to choose from. To make sure you’ll select the most effective keyword for your business – you can filter them based on the following criteria:
- Search volume
- Keyword difficulty
- Competitive density
- SERP features
- Cost-per-click data
This tool can help you to choose the right keywords so that you can achieve the results that matter to your business. It presents your keyword research in a straightforward and clear interface, making keyword research a more manageable process overall.
2. Google Ads
Google Ads is another highly useful keyword research tool. It allows us to gather quick information about keyword competition and the search volume for potential keywords. With Google being the most popular search engine in the world – it comes as no surprise that this tool is especially advantageous. Google Ads provides relevant insights helping companies to rank higher on Google search results pages and be more visible in the right marketplace.
When it comes to keyword research in SEO, a personal favourite here at Summon is Moz. This platform is manufactured to serve both experts and non-experts best. Moz provides both visual and numerical representations of an individual keywords’ opportunity for ranking. It also provides a keyword’s priority, difficulty and monthly search volume. Moz makes the complicated analysis more straightforward by tying together keyword research metrics. It’s an ideal platform if you want to spend less time looking at spreadsheets and more time generating valuable site traffic from search engines. Here are the main benefits of Moz:
- Find better keyword opportunities to outrank competition
- Make better-informed keyword performance predictions
- Create well-managed keyword lists all in one interface
4. Keyword Tool
Just like SEMrush; Keyword Tool offers features that best serve global agencies. This tool is a very effective way of gaining relevant keyword recommendations. It provides keywords along with their individual search volume, CPC (cost-per-click) and Google Ads competition. This doesn’t just offer relevant data and suggestions for Google, but also Bing, YouTube, App Store, Amazon and eBay.
Spyfu (as the name suggests), provides information about your brands’ most successful competitors. This tool is helpful when it comes to ranking well against companies who offer a similar product or service. So, how does this work? With a competitor’s URL, Spyfu can provide you with the number of keywords they’re ranking for, an estimation of their site clicks per month as well as their PPC to SEO ratio.
Additional information that Spyfu can provide includes every organic rank, each keyword they have previously bought on Adwords, and every ad variation in the last 13 years. Spyfu provides relevant insights which can help to explain how the most successful sites are maintaining their high position on search engine results pages. Essentially, it reveals the type of content and backlinks that are making your competitors outrank you. It helps you to make relevant adjustments to your keywords and improve your position. Using Spyfu in the right way can lead your business to generate more online visibility and valuable site clicks.
6. KW Finder
KW Finder has a very similar structure to Google Ads. The main benefit of using KW Finder is the ability to enter filters manually. You can filter any negative keywords which you do not wish to appear against. Filters will help search engine users who will benefit from your service, to find your site.
Much like previously mentioned tools, KW Finder can also provide valuable keyword suggestions. The tool additionally provides an overview of keyword trends, the number of searches they receive, their CPC (cost-per-click) and their level of difficulty.
KW Finder can share specific data from the top-ranking sites provided by your chosen keywords, including:
- The number of external links the sites contains
- The number of shares they have on Google+ and Facebook
- How many visits they receive per month
- Their ability to rank in search engines (i.e. their page authority).
The information provided by KW Finder can be a helpful indication of where your website would likely rank for a particular keyword.
7. Google Analytics
The data provided by Google Analytics on your existing keywords can reveal how well they are working, and the success of your overall campaign performance. Insights can help you understand the type of keywords your business ranks highest for, and whether more competitive keywords would improve your position on SERP’s. Search console can help you monitor and evaluate the effectiveness of your keywords.