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October 2019
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Any successful PPC campaign starts with a well-formed strategy. Depending on your goals, you’ll benefit from a specific PPC method or a combination of more than one. So, the first thing you’ll need to think about is what you are hoping to achieve, which could be anything from: Brand awarenessLeadsIncreased trafficSalesRepeat sales Understanding your audience...
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Road links
You might have already read our blog post on the different ad extensions available in Google Ads; including sitelinks. Sitelinks are versatile and can be a very effective way of improving the performance of your PPC ads. They are used to lead users to a specific page on your site and can be displayed depending...
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People walking across zebra crossing
Remarketing is often referred to as retargeting – it’s a way of connecting with people through your digital campaigns who have previously shown an interest in your brand, service or product. A tracking code is used to place cookies on users browsers. It works by tracking the actions of your site visitors and then building...
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iPhone with Google
It’s no surprise that mobile-specific ads are a crucial part of your PPC marketing campaign. Considering mobile is a huge part of how we connect with customers, we want to outline the importance of approaching your ads in the right way. How you optimise your mobile ads will depend on a number of things including...
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PPC ads can come in multiple formats and are continually developing. The type of ad you display will depend on what you’re hoping to achieve as a business. Knowing about the different routes you can take towards meeting those goals is the first step to improving your PPC performance. As a digital marketing agency –...
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Ad extensions on Google
Ad extensions can be the difference between engaging a search engine user and missing out on a potential customer. We think it’s really important to understand more about how they work to ensure you’re gaining maximum clicks and conversions through your paid search ads.  What are ad extensions? They are used to include additional information...
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Keywords are the foundation of all your PPC campaigns. They are used to determine who will see your ads when they search. If you understand how keywords work in PPC – then it’s much more likely your business will be ahead of the digital marketing game. It’s not quite as simple as bidding on a...
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Click-through-rate (CTR) is an important metric for both advertisers and search engines. In terms of a search engine perspective – the more people who click on PPC ads, the more money a search engine will make. In terms of benefitting you as a business – if a user clicks your ad at a higher rate...
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Google Ads on Mobile
A client recently got in touch as they had noticed branded PPC Ads being displayed on YouTube. We explained that the reason for this was that we have opted into Google Search Partners on our brand campaigns. This has been a possibility since YouTube became part of the search network at the beginning of the...
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