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October 30, 2019
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Any successful PPC campaign starts with a well-formed strategy. Depending on your goals, you’ll benefit from a specific PPC method or a combination of more than one. So, the first thing you’ll need to think about is what you are hoping to achieve, which could be anything from: Brand awarenessLeadsIncreased trafficSalesRepeat sales Understanding your audience...
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Road links
You might have already read our blog post on the different ad extensions available in Google Ads; including sitelinks. Sitelinks are versatile and can be a very effective way of improving the performance of your PPC ads. They are used to lead users to a specific page on your site and can be displayed depending...
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People walking across zebra crossing
Remarketing is often referred to as retargeting – it’s a way of connecting with people through your digital campaigns who have previously shown an interest in your brand, service or product. A tracking code is used to place cookies on users browsers. It works by tracking the actions of your site visitors and then building...
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iPhone with Google
It’s no surprise that mobile-specific ads are an essential part of any successful PPC marketing campaign. Considering mobile is a huge part of how we connect with customers, we want to outline the importance of approaching your ads in the right way. How you optimise your mobile ads will depend on a number of things...
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