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October 30, 2019
Any successful PPC campaign starts with a well-formed strategy. Depending on your goals, you’ll benefit from a specific PPC method or a combination of more than one. So, the first thing you’ll need to think about is what you are hoping to achieve, which could be anything from: Brand awarenessLeadsIncreased trafficSalesRepeat sales Understanding your audience...
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Road links
You might have already read our blog post on the different ad extensions available in Google Ads; including sitelinks. Sitelinks are versatile and can be a very effective way of improving the performance of your PPC ads. They are used to lead users to a specific page on your site and can be displayed depending...
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People walking across zebra crossing
Remarketing is often referred to as retargeting – it’s a way of reconnecting with people who have previously shown an interest in your brand, service or product. A tracking code is used to place cookies on user’s browsers. It works by tracking the actions of your site visitors and then building audience lists who you...
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iPhone with Google
It’s no surprise that mobile-specific ads are a crucial part of your PPC campaign – but, we want to outline the importance of approaching your ads in the right way. How you optimise your mobile ads will depend on your business, your intended outcomes, and what you can offer your customers. The most important thing...
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