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January 2020
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One of the main benefits of PPC marketing is the advanced targeting tools offered by search engines. Using ad platforms such as Google Ads and Bing Ads, we’re able to target users based on their online behaviour, interests and demographics. Having an all-round understanding of your targeting options will help you to reach out to...
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Your CRO (conversion rate optimisation) strategy can increase your site traffic, bring you high-quality leads and improve your conversion rate. Once you understand your audience and their intent – you will be able to ensure they have a better user experience on your site and therefore increase your revenue. We’ve written this guide to help...
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Adverts on main road
PPC is a key part of a brands overall digital marketing performance. Within a campaign, you’ll be able to benefit from a range of methods that can fast-track your business into your ideal marketplace. Some of the top PPC tactics include: RemarketingAdvanced targeting Using sitelinks and ad extensionsAdding negative keywords It is also essential that...
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Pay per click
Whether you’re a ‘digital marketer’ or not – you’ll already know the importance of a landing page. That is because we’ve all searched on Google, clicked on an ad and clicked straight back to SERP after being disappointed. A landing page can be the difference between a site visitor and a customer. We’ve listed our...
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Staircase
A marketing funnel (otherwise known as a conversion funnel) is a way of breaking down your customer journey into different stages. It covers everything from the ‘awareness’ stage when a user first learns about your brand, right to the ‘conversion’ stage when they’re ready to buy your product or use your service. A funnel can...
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Shopping bags
Otherwise known as Product Listing Ads (PLAs) – Google Shopping ads play an essential part in driving your visitors to the point of conversion. Over the years, they have become a crucial part of PPC marketing for many online retailers. It’s a way of reaching out to consumers at the key parts in their path...
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Call-only PPC campaigns have made it easier for businesses to drive and track phone conversions. They offer a high level of control by using a cost-per-click (CPC) bidding depending on the value of a call. A call-only campaign can help you to reach your digital marketing goals if you’re aiming to increase your phone conversions...
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Instagram insights
Your strategy will include each step you take before and during your social media campaign. Every post, comment, like, message and reply should have a purpose when it comes to marketing your brand. The advanced advertising features that social media can provide make it a great channel when it comes to meeting your digital marketing...
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Google ads
Keywords determine when your pay-per-click (PPC) ad will appear on SERP and who will see it. Having a solid understanding of how they work will help you to reach out to your target audience and get closer to your digital marketing goals. You may have heard the term ‘exactish match’ since Google announced some changes...
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Marin One Software
Bid management is a key part of any pay-per-click (PPC) campaign. As a PPC agency, we know that managing multiple PPC campaigns does require a lot of time and work. However, with the help of the right bid and campaign management tools – bid management can become a much more straightforward task. There are plenty...
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