Keywords determine when your pay-per-click (PPC) ad will appear on SERP and who will see it. Having a solid understanding of how they work will help you to reach out to your target audience and get closer to your digital marketing goals. You may have heard the term ‘exactish match’ since Google announced some changes...Read More

Bid management is a key part of any pay-per-click (PPC) campaign. As a PPC agency, we know that managing multiple PPC campaigns does require a lot of time and work. However, with the help of the right bid and campaign management tools – bid management can become a much more straightforward task. There are plenty...Read More