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September 2020
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Retargeting VS Remarketing
We often find that the most effective way of targeting PPC ads is by focusing on users who have interacted with us previously. This is because those people are probably more likely to purchase than first-time visitors simply because they are already familiar with the brand. Retargeting and remarketing both provide great opportunities to reach...
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Blogging
Blogger outreach is when businesses and bloggers work together to create powerful and results-driven content. It’s a great strategy and we really recommend learning more about how you might be able to work with bloggers (if you’re not already!). So, do you already have a solid blogger outreach strategy in place? If so, is it...
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Google Data Studio
Data Studio is a free tool that enables us to turn data into informative, clear, shareable, and fully customisable reports. The features available can vastly simplify the reporting process.  As a digital marketing agency, we mainly use Data Studio to track and measure KPI’s (key performance indicators), visualise trends and compare performance for our clients. ...
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Phones
Whether you are just getting started on your digital marketing journey or aiming to increase conversion rates, a lead capture page can vastly benefit your business by building a valuable database of interested customers, who you can later contact with information about a specific product, offer or service.   A successful capture page will help you to build your...
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The Internet is full of links that connect different sites and web pages. If you’re running a site, it’s likely you will have content on your pages that link to external content. These are known as outbound links. But do outbound links affect how your site ranks in search engine results?  In this guide, we’re going to dive into what they are, how you can use them and how to...
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Metrics
In digital marketing, attribution models are used to measure the success of different touchpoints a consumer will encounter along their path to conversion. An attribution model is essentially a method which allows you to give credit to the channels that have influenced conversions, rather than simply crediting the digital marketing channel that was the last click before the sale.  Using these models you can give...
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Data
Building an actionable report is a crucial part of any pay-per-click (PPC) campaign. However, PPC reporting isn’t just about gathering numbers and data. PPC reports should give clients a complete performance review and a solid plan going forward. To really benefit from a report, you will need to have clear goals, a suitable tool or template,...
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Map
We use customer journey mapping so that we can understand the audience we’re targeting with our digital marketing activities. If you want to see your business grow – this really is a key step. Why a customer spends so long browsing one pageWhy visitors put a product in their basket and then leave How visitors...
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Facebook
After announcing a coming limit on how many ads a business Page can run last November, Facebook has now announced how its new regulations will work. Advertisers will be placed into one of four categories. Your category will define how many ads you can run at a time. Your limit on the number of ads...
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Diary
If you want to make sure you are publishing high-quality content at a regular or suitable pace, then you will need an editorial calendar. Put simply, that’s because content marketing runs on editorial content. With a high-quality calendar, you will be able to: Manage all content production and publication Distribute content on multiple digital marketing...
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