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October 2020
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GA4
Google recently announced the fourth version of Google Analytics – Google Analytics 4 (GA4). The new release is a rebranding and expansion of the App + Web Analytics which launched last year. Google have said: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that...
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Light bulbs
A solid content audit will provide useful insights into your site, blog and overall content marketing strategy. One of the key purposes of a content audit is giving your existing onsite content a new purpose. Think of it this way – how many times have you published a blog or article and never gone back...
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Computer Mouse
We know that a conversion refers to an action you want a user to take – e.g. a purchase, email subscription, or a call-back etc. But conversions in paid media come in different variations and forms. Over time, as pay-per-click (PPC) marketing has and continues to evolve – the term has become more complex.   In...
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Facebook on iPhone
With over 2 billion monthly active users, Facebook is a great place to leverage your digital marketing efforts and reach out to a targeted audience. A ‘funnel’ is used on Facebook to capture users at different stages in their journeys until they are ready to purchase.Mapping out your Facebook PPC funnel is a way of ensuring you...
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Chain Link representing link building
Link building plays a key role in search engine optimisation (SEO) campaigns. There is more than one way you can build links – the strategy you choose will depend on your SEO marketing goals. Link building isn’t easy – and it’s essential that you know what works for your site and your content. We have...
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Staircase
When sharing content – are you thinking about how and when your target buyers are consuming it? When planning a content strategy – you will be basing it on the type of content you think your target audience will enjoy. This makes sense and does tend to come naturally when writing for a similar audience type throughout a marketing campaign. But, are you considering which stage...
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Laptop and iPhone
Return on ad spend (ROAS) is an important digital marketing metric that measures how much your business earns in revenue. No matter what stage of your PPC marketing campaign you are currently in, ROAS can be a highly beneficial metric and benchmark.  It can help to measure the overall ROI for a business.  You can use it to set campaign expectations.  It can help with decision-making when it comes...
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