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October 1, 2020
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Return on ad spend (ROAS) is an important digital marketing metric that measures how much your business earns in revenue. No matter what stage of your PPC marketing campaign you are currently in, ROAS can be a highly beneficial metric and benchmark.  It can help to measure the overall ROI for a business.  You can use it to set campaign expectations.  It can help with decision-making when it comes...
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