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January 27, 2021
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A man working in an office with the LinkedIn logo on the wall
LinkedIn is the ideal platform for networking with like-minded professionals. Plus, it provides some powerful advertising tools which make it an effective inbound marketing platform.  Whether you’re already using paid marketing to power your presence online, or you’re completely new to the world of paid social – your business could be benefiting from targeting specific...
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a miniature shopping trolley model next to a a shopping bag
Most of your digital marketing goals will boil down to how many conversions or sales you’ve driven. When optimising a campaign, there are ways you can encourage people to buy your product or service sooner. In other words, you can shorten the sales cycle. What is a sales cycle? A sales cycle is the period...
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