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Google Ads and Facebook Ads are both popular pay-per-click (PPC) channels. Using either one or both combined has proven to be highly beneficial to the growth of many businesses and their digital marketing performance. If you are in a position where you’ll be leveraging only one of these PPC channels – we’ve created this list...
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PPC (pay-per-click) campaigns can come in all shapes and sizes. That is why it is so important that we know which key performance indicators are worth tracking and reporting. Anyone working within PPC and digital marketing will understand the importance of key indicators for an advertising campaign. Early on, during the planning phase is when...
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We recently shared a blog explaining how you can use video content to grab and more importantly, maintain viewers attention on different platforms – one of these being Facebook. If you use Facebook, then you’ve probably noticed the ever-increasing number of videos being used for digital marketing purposes. This is because Facebook video ads are...
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Google
Since July 2019, mobile-first indexing has been enabled by default for all new sites. With smartphone browsing being so common – it was no surprise when Google announced they would be switching all sites (old and new) to mobile-first indexing starting in September 2020. Google have now said that this will be delayed until 2021...
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Google trends and strategies are constantly changing to improve search for users. This can, however, lead to some confusion for digital advertisers who want to ensure they are keeping up to date with any new SEO techniques needed to drive traffic. Understanding the most important search engine trends will help you to plan an actionable...
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Google
Google’s Rich Results Test is out of beta, but how does this impact digital marketers? Google announced this month, that their Rich Results Test is officially out of beta – meaning it supports all of Google Search rich result features and none of it’s features are in testing mode. The tool originally launched in December 2017, which...
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social media
Social media marketing is highly competitive – which is why it’s so important to have a solid strategy in place. Users can now essentially follow and interact with any brand they want to on social platforms – which is why we’d highly recommend keeping up to date with the most effective tools to ensure your...
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Google Ads
Google Ads (previously Google Adwords) allows users to get more out of their online advertising. The benefits include advanced targeting, controlled costs, and the ability to measure the success of a PPC campaign as it runs. As a digital marketing agency – we’re always looking for ways to get more results from our marketing efforts,...
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Content marketing is constantly evolving – which is why keeping up to date with online trends and opportunities is essential when it comes to building your digital presence. With more smartphone users using video than ever before, a video marketing strategy could be a way of putting your brand ahead of the game.The type of...
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What’s changing? Google have announced that they will be introducing a new rule as part of the Google Ads Misinterpretation policy, banning any clickbait in ad headlines from July 2020. Google say that the policy “covers advertisement which uses sensationalist or clickbait text or imagery which intend to drive traffic to the Ad through pressurising...
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