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Search Ads 360
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s advanced search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will...
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Google Quality Score
Having a clear understanding of how PPC and ‘quality score’ works can help you meet your business goals and drive much more relevant traffic to your site – there are quite a few different questions to be answered, so, here we’ve broken down the basics: Google measures your quality score on a scale of 1-10,...
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 Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a huge change and has had a lot of coverage in the last few days. Those in the industry have always accepted that average position alone isn’t the...
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