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Your business can benefit from using social media as it brings you closer to your customers and prospects. You can make more valuable connections and communicate directly with customers, as well as keeping on top of trending topics to help you speak to your audience more effectively. It’s becoming one of the major tools that...
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Google Ads
Our current take on the change You might have read our blog earlier this year on the removal of average position. The change is finally going to come into place in under a month. With this being one of the most fundamental metrics in PPC – it comes as no surprise that this announcement from...
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Person typing
How do you know where to start when looking for a digital marketing agency to work with? Perhaps you’re hoping to increase your social media following and audience engagement? Or, build a content marketing plan to drive more conversions on your website? No matter what your main goal is, there will be a digital marketing...
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Search Ads 360
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s advanced search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will...
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Google Quality Score
Having a clear understanding of how PPC and ‘quality score’ works can help you meet your business goals and drive much more relevant traffic to your site – there are quite a few different questions to be answered, so, here we’ve broken down the basics: Google measures your quality score on a scale of 1-10,...
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Laptop with Google open
SEO is a complex area of digital marketing, which can’t just be learnt by reading guidelines or following tutorials. Any successful brand will have an effective SEO strategy in place. With the ever-rising competition and multiple companies aiming to rank highly in search engines – it’s no surprise it can be quite a challenge to...
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 Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a huge change and has had a lot of coverage in the last few days. Those in the industry have always accepted that average position alone isn’t the...
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