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Aissata Simpara
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Keyword research is essential if you want to ensure users will click on your site when they do a relevant search. The right tools can provide insights about your target market – including what words they’re searching for and how they’re searching for your content, product or service. Here, I’ll outline some of the main...
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Responsive Search Ads
Improving Ads Using Responsive Search Ads One of the most critical tasks for us as a PPC Agency is to improve quality scores in order to reach our goals as cheaply as possible. We do this by working on the factors influencing quality scores. One of the important factors affecting quality score is click-through rate...
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