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Lauren Hattingh
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PPC ads come in many different shapes and sizes. The ad format you will benefit from the most will depend on your target audience and paid advertising goals.  Knowing the different routes you can take towards meeting those goals is the first key step in any campaign. We’re often asked about the various PPC ad...
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Keywords are used to determine which searches will trigger your pay-per-click (PPC) ads. Having a solid understanding of how keyword bidding works will help you to reach your target audience and move closer towards your digital marketing goals. For big advertisers with a large budget, showing up for searches that don’t drive conversions may not...
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Idea
PPC provides businesses with quick and impressive results, but there are countless other brands hoping their ad comes out on top. This is why competitor analysis is a valuable tool and essential to your PPC success. Each PPC platform will bring its own complexities – but the insights you can take from competitor research and...
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People working in a digital marketing office
How can you avoid these common PPC mistakes in your campaigns? PPC marketing is one of the fastest and most effective ways to generate more revenue for your business. As with any digital marketing channel – there are some key things to remember when it comes to running a successful campaign.  We are going to...
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GA4
Google recently announced the fourth version of Google Analytics – Google Analytics 4 (GA4). The new release is a rebranding and expansion of the App + Web Analytics which launched last year. Google have said: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that...
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Google Data Studio
Data Studio is a free tool that enables us to turn data into informative, clear, shareable, and fully customisable reports. The features available can vastly simplify the reporting process.  As a digital marketing agency, we mainly use Data Studio to track and measure KPI’s (key performance indicators), visualise trends and compare performance for our clients. ...
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One of the main benefits of PPC marketing is the advanced targeting tools offered by search engines. Using ad platforms such as Google Ads and Bing Ads, we’re able to target users based on their online behaviour, interests and demographics. Having an all-round understanding of your targeting options will help you to reach out to...
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Click-through-rate (CTR) is an important metric for both advertisers and search engines. In terms of a search engine perspective – the more people who click on PPC ads, the more money a search engine will make. In terms of benefitting you as a business – if a user clicks your ad at a higher rate...
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Google Quality Score
Having a clear understanding of how quality score works in relation to your PPC campaigns, can help you meet your digital marketing goals and drive valuable traffic to your site. There are quite a few questions to be answered, so, here we’ve broken down the basics. Google measures your quality score on a scale of...
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