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Sian Smallman
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With a Google My Business profile, you can manage your online presence across Google Search and Maps. With ownership of a profile, you’ll be able to share the following information and more across all Google platforms: Name of your businessPhone numberAddressOpening Business HoursPhotosOffersEvents You’re able to decide on the information that comes up when potential...
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Lady working from home
Working from home means you have the freedom to choose how you keep yourself motivated. This is a new normal for many of us – and it can take some getting used to.  From our personal experiences this year, we’ve put together a list of tips and best practices that have made remote working a...
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Video camera
What content marketing trends do we expect to see in 2021? Most content marketers will start brainstorming their new calendar when the current year is coming to an end. Before we know it – we will be in 2021, so we have decided to start preparing for the new challenges and opportunities that the year...
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Light bulbs
A solid content audit will provide useful insights into your site, blog and overall content marketing strategy. One of the key purposes of a content audit is giving your existing onsite content a new purpose. Think of it this way – how many times have you published a blog or article and never gone back...
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Copywriter
If you’re not getting impressive results from your website – then it’s time to take a step back and re-asses your digital strategy. We often find that online businesses focus mainly on how a site looks. However, it is crucial that copy is not pushed aside in favour of things like design, layout and colour...
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Staircase
When sharing content – are you thinking about how and when your target buyers are consuming it? When planning a content strategy – you will be basing it on the type of content you think your target audience will enjoy. This makes sense and does tend to come naturally when writing for a similar audience type throughout a marketing campaign. But, are you considering which stage...
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Green Tree
 If you’re already involved with or have any experience with search engine optimisation (SEO) or content marketing – then it’s likely you have heard of ‘evergreen content’. We’re going to look into what that means, how you could implement it into your digital marketing campaigns, and why it’s great for SEO.   What is Evergreen content?  First things...
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Blogging
Blogger outreach is when businesses and bloggers work together to create powerful and results-driven content. It’s a great strategy and we really recommend learning more about how you might be able to work with bloggers (if you’re not already!). So, do you already have a solid blogger outreach strategy in place? If so, is it...
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Diary
If you want to make sure you are publishing high-quality content at a regular or suitable pace, then you will need an editorial calendar. Put simply, that’s because content marketing runs on editorial content. With a high-quality calendar, you will be able to: Manage all content production and publication Distribute content on multiple digital marketing...
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Road map
What is content marketing? First things first, content marketing refers to the creation of any online assets that are designed to help you meet your digital marketing objectives. This could be anything from a blog post, video or image, to an email or podcast. As long as it’s creative, valuable and intended to bring you...
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