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Sian Smallman
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Microphone
Establishing a unique brand voice is key to any successful content marketing campaign. Each piece of content you share, whether it’s a blog, a Facebook status or even an email, should adhere to a specific voice and tone. We’re going to take a look at: What a brand voice meansHow a brand voice and benefit...
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Graphs on a piece of paper
KPIs (key performance indicators) and the right tracking tools are essential to your content marketing success. Like with any digital campaign, it will be almost impossible to make significant improvements if you can’t measure performance. There are KPIs that are relevant to different stages of the marketing funnel, from the awareness stage through to the...
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One woman sitting down and reading a book in the library
If you’re noticing a decline in traffic or results, then it might be time to take a step back and re-asses your digital strategy. Your site copy plays a key role in your overall strategy alongside things like design, layout and navigation. A common misconception is that we should constantly be uploading new copy, however,...
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Writing
Matching your online content to search intent (or user intent) will help you to reach more valuable prospects. The key to driving maximum conversions from your digital content is tracking what your target market are actively searching for. We’ve previously shared a post on targeting users at different stages of the marketing funnel. Writing buyer-centric...
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Green Tree
Evergreen content is a powerful tool for SEO and content marketers. Choosing a topic that remains relevant and interesting over time can help your business drive consistent, high-quality traffic. The common misconception with evergreen content is that it can be left alone once it’s published. This is partly true, in the sense that evergreen content...
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A strategic content marketing campaign could bring countless benefits to your business, including: Audience retention Better social media engagement A sense of trust with your audienceImproved search engine optimisation (SEO) Generating leadsConversionsMore site authority  You’ll need optimised content for most of your digital marketing campaigns. For example, SEO, paid search, and social media will rely on quality content...
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A man and woman working in an office on their laptops
With a Google My Business profile, you can manage your online presence across Google Search and Maps. With ownership of a profile, you’ll be able to share the following information and more across all Google platforms: Name of your businessPhone numberAddressOpening Business HoursPhotosOffersEvents You’re able to decide on the information that comes up when potential...
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A lady working from home and writing notes at her desk
Working from home means you have the freedom to choose how you keep yourself motivated. This is a new normal for many of us – and it can take some getting used to.  From our personal experiences this year, we’ve put together a list of tips and best practices that have made remote working a...
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A man filming video content outside on a professional camera
What content marketing trends do we expect to see in 2021? Most content marketers will start brainstorming their new calendar when the current year is coming to an end. Before we know it – we will be in 2021, so we have decided to start preparing for the new challenges and opportunities that the year...
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Light bulbs
A solid content audit will provide useful insights into your site, blog and overall content marketing strategy. One of the key purposes of a content audit is giving your existing onsite content a new purpose. Think of it this way – how many times have you published a blog or article and never gone back...
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