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Sian Smallman
Home> Articles by: Sian Smallman
Light bulbs
A solid content audit will provide useful insights into your site, blog and overall content marketing strategy. One of the key purposes of a content audit is giving your existing onsite content a new purpose. Think of it this way – how many times have you published a blog or article and never gone back...
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Copywriter
If you’re not getting impressive results from your website – then it’s time to take a step back and re-asses your digital strategy. We often find that online businesses focus mainly on how a site looks. However, it is crucial that copy is not pushed aside in favour of things like design, layout and colour...
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Staircase
When creating your digital marketing content – are you thinking about how and when your target buyers are consuming it? When planning a content strategy – you should be planning the type of content your target personas will enjoy reading or viewing. This does tend to come naturally when writing for a similar audience type throughout a marketing campaign.   What we also recommend doing is consciously...
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Green Tree
 If you’re already involved with or have any experience with search engine optimisation (SEO) or content marketing – then it’s likely you have heard of ‘evergreen content’. We’re going to look into what that means, how you could implement it into your digital marketing campaigns, and why it’s great for SEO.   What is Evergreen content?  First things...
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Diary
If you want to make sure you are publishing high-quality content at a regular or suitable pace, then you will need an editorial calendar. Put simply, that’s because content marketing runs on editorial content. With a high-quality calendar, you will be able to: Manage all content production and publication Distribute content on multiple digital marketing...
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Road map
What is content marketing? First things first, content marketing refers to the creation of any online assets that are designed to help you meet your digital marketing objectives. This could be anything from a blog post, video or image, to an email or podcast. As long as it’s creative, valuable and intended to bring you...
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Which tools do we recommend at Summon? Using the right tools can speed up and simplify the process of creating a solid digital marketing strategy. There are so many content marketing tools available online today – so, we thought we’d give you a summary of our favourite sites and their features. CoSchedule CoSchedule is an...
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bookshelf with light bulbs shining,
Your content marketing efforts include any assets that you have created and shared as a business. So, this could be anything from visual content on Instagram, info-graphics on your website, blogging or even audio such as videos and podcasts. All of your shared content will be contributing to the success of your brand – which...
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Lady scrolling on her phone
If you ‘re involved in the content writing for your company, then you’ll likely know the importance of search intent. Having a well-rounded understanding of search intent (or user intent) will make it much easier to create meaningful content that will engage more customers. A content marketing campaign doesn’t mean writing for the sake of...
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Close up photo of microphone
When we create a content marketing campaign – we’re aiming to connect with an audience, tell a brand story and maintain existing customer relationships. When we use content in the right way, it can be a real game-changer in terms of your digital marketing performance.   If you want to improve your published content, or if...
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