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Sian Smallman
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Which tools do we recommend at Summon? Using the right tools can speed up and simplify the process of creating a solid digital marketing strategy. There are so many content marketing tools available online today – so, we thought we’d give you a summary of our favourite sites and their features. CoSchedule CoSchedule is an...
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Your content marketing efforts include any assets that you have created and shared as a business. So, this could be anything from visual content on Instagram, info-graphics on your website, blogging or even audio such as videos and podcasts. All of your shared content will be contributing to the success of your brand – which...
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Lady scrolling on her phone
If you ‘re involved in the content writing for your company, then you’ll likely know the importance of search intent. Having a well-rounded understanding of search intent (or user intent) will make it much easier to create meaningful content that will engage more customers. A content marketing campaign doesn’t mean writing for the sake of...
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When we create a content marketing campaign – we’re aiming to connect with an audience, tell a brand story and maintain existing customer relationships. When we use content in the right way, it can be a real game-changer in terms of your digital marketing performance.   If you want to improve your published content, or if...
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Books
Content marketing has many benefits and can play a key part in any brand’s digital marketing performance. It is important to work with a content agency who will know how to use it to meet your business aims. Your content refers to any of the online assets your company are sharing either on-site or off-site....
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