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Marin One Software
Bid management is a key part of any pay-per-click (PPC) campaign. As a PPC agency, we know that managing multiple PPC campaigns does require a lot of time and work. However, with the help of the right bid and campaign management tools – bid management can become a much more straightforward task. There are plenty of online tools out there now which can save you...
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Road links
A backlink is when one site links to another. As a digital marketing agency, if a reputable site links to one of our services or blog posts within their content – that’s one valuable backlink for us.  Backlinks play an essential part in any SEO (search engine optimisation) strategy and most companies will want to get as many of them as possible (without being ‘spammy’)....
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Lady scrolling on her phone
If you ‘re involved in the content writing for your company, then you’ll likely know the importance of search intent. Having a well-rounded understanding of search intent (or user intent) will make it much easier to create meaningful content that will engage more customers. A content marketing campaign doesn’t mean writing for the sake of writing – instead, you’ll be aiming towards an end goal....
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Close up photo of microphone
When we create a content marketing campaign – we’re aiming to connect with an audience, tell a brand story and maintain existing customer relationships. When we use content in the right way, it can be a real game-changer in terms of your digital marketing performance.   If you want to improve your published content, or if you’re creating a strategy from scratch – establishing your unique...
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Open books with black writing
The content you share can help to transform your industry reputation and create valuable customer relationships. A good content strategy could be what your business needs to stand out from the crowd and up your digital marketing game. We’ve created this guide to take you through the steps we follow when creating a content strategy. What is content marketing? Content marketing is the process of...
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Summon Blog

Summon are a digital marketing agency in London. Here we share our views on industry developments & latest news. Feel free to comment or share.

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