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Willow & Hall

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Refining Willow & Hall's Search Activity

Improving Willow & Hall's PPC and Shopping approach ready to be handed back over to their in-house team
Willow & Hall Google Shopping Ads Results Page
Willow & Hall blue corner sofa
Willow & Hall Logo

The project

ClientWillow & Hall LTD.
ResultsCPA reduction of 30%

Willow & Hall are a fast-growing sofa & furniture company who were looking to improve their paid search account structure, strategy, and performance as well as make improvements to their shopping feed.

We were always aware that the long term goal for this client was to bring PPC and Shopping Ads management in-house, so our task was to get the account prepared to be handed over to their in-house team.



Shopping Ads

Our Approach & Results

We completely restructured their PPC account, introduced DoubleClick Search (now rebranded Search Ads 360/SA360), and also worked with their in-house data team to improve the feed structure for Shopping Ads.

Willow & Hall saw vastly improved PPC results, with overall CPA seeing a 30% reduction over the first 3 months. Our feed approach also improved visibility on shopping due to our restructure and optimisations, giving the brand much greater visibility in this space. We passed the account back to the client to take in-house, in a much-improved position.



  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency

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