Call 02039186090
Call 02039186090

Category

Blog
Home> Blog
Holiday
Whether you work in the travel industry or not, you’ll likely already be aware of how competitive it is. It’s undoubtedly one of Google’s biggest revenue drivers – which is why it’s so important for any company to be confident in their digital marketing strategies. Pay per click methods play a huge part in how...
Read More
Google Ads
There have been a few changes going on within Google ads lately – and we think it’s important to keep on top of these and look for new opportunities to improve performance. Currently, your performance is based on your overall business growth in terms of client retention and revenue. This year, your Google Ads Optimisation score...
Read More
Work desk
PPC (pay per click) and SEO (search engine optimisation) are separate digital marketing channels which serve unique purposes for advertisers. The ultimate aim of both channels is to attract valuable traffic to your site and grow or maintain brand visibility online. Both channels have their own pros and cons – and choosing which one to...
Read More
Amazon logo on Samsung phone
Amazon PPC advertising has become a powerful marketing tool for many businesses. If you want to drive more sales for your product – you can run ads to appear at the top of Amazon search results and reach out to your target customer when they search. Having your ad displayed on page one is just...
Read More
One of the main benefits of PPC marketing is the advanced targeting tools offered by search engines. Using ad platforms such as Google Ads and Bing Ads, we’re able to target users based on their online behaviour, interests and demographics. Having an all-round understanding of your targeting options will help you to reach out to...
Read More
Your CRO (conversion rate optimisation) strategy can increase your site traffic, bring you high-quality leads and improve your conversion rate. Once you understand your audience and their intent – you will be able to ensure they have a better user experience on your site and therefore increase your revenue. We’ve written this guide to help...
Read More
Adverts on main road
PPC is a key part of a brands overall digital marketing performance. Within a campaign, you’ll be able to benefit from a range of methods that can fast-track your business into your ideal marketplace. Some of the top PPC tactics include: RemarketingAdvanced targeting Using sitelinks and ad extensionsAdding negative keywords It is also essential that...
Read More
Pay per click
Whether you’re a ‘digital marketer’ or not – you’ll already know the importance of a landing page. That is because we’ve all searched on Google, clicked on an ad and clicked straight back to SERP after being disappointed. A landing page can be the difference between a site visitor and a customer. We’ve listed our...
Read More
Staircase
A marketing funnel (otherwise known as a conversion funnel) is a way of breaking down your customer journey into different stages. It covers everything from the ‘awareness’ stage when a user first learns about your brand, right to the ‘conversion’ stage when they’re ready to buy your product or use your service. A funnel can...
Read More
Shopping bags
Otherwise known as Product Listing Ads (PLAs) – Google Shopping ads play an essential part in driving your visitors to the point of conversion. Over the years, they have become a crucial part of PPC marketing for many online retailers. It’s a way of reaching out to consumers at the key parts in their path...
Read More
1 2 3 5