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Google News Report
On January 12, Google Search Console launched Google News performance reporting. The new tool is designed to help news publishers measure the performance of their content more accurately. Publishers will be able to analyse user behaviour on Google News as well as iOS and Android Google News apps. How to access your performance report You...
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When looking for a new product online – where do most people browse? Besides retail sites, a lot of consumers seek advice from online ‘influencers’ or bloggers. An influencer is somebody who is well known online and has a large fan base. Usually, an influencer or blogger will specialise in something. For example, fitness, fashion or...
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Lady laughing while using laptop
User engagement refers to how visitors navigate your site and respond to your content and call to actions (CTA’s). A good level of user engagement is key to both a strong website and an impressive conversion rate. When users land on your site – you’ll want them to view your content, interact with things like...
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Mouse clicking
Click-through-rate (CTR) is an important metric for PPC advertisers and search engines. As a digital marketing agency – we use CTR as a metric to gauge how well things like keywords, ads and product listings are performing.A high click-through rate means more money for search engines and generally, more revenue for businesses. If your ad...
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Facebook Pages New Design
Facebook Pages has become a popular marketing tool for many companies. In a survey conducted by Facebook – they found that 2/3 of Facebook users worldwide visit the Page of a local business at least once a week.  This week, Facebook announced they would be rolling out their new design which includes new features for businesses and digital...
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Running a PPC campaign is an effective way to drive traffic on Google, Bing, social media, sites and apps. You’re able to target specific users based on their online behaviour, search habits, demographics and interests. Like any other marketing channel, you might face some potential hurdles when running a campaign. One problem that PPC marketers might face...
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Google’s Knowledge Graph is their database which holds information and billions of facts about people, places and things. The knowledge graph was introduced in 2012 but understanding how it works is still highly important and beneficial for site owners and SEO marketers. In this post, we will look at how it is used to generate...
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Reel
Social media is an integral part of most of our day-to-day lives. For many businesses, their social platforms provide a place to connect with target customers and promote their product or services. Given the popularity of social channels such as Facebook, Instagram and Twitter – the competition is higher than ever. This means it can...
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Social Media
Most businesses will benefit from social media in some way. Whether it’s for paid advertising, growing an organic audience or even checking out the competition.  For smaller businesses in particular, having a presence on social platforms is a way of driving new customers, engagement and revenue. Whether you’re already actively using social media or you...
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SEO in scrabble letters
What SEO trends should we watch out for? Search engine optimisation – SEO – is a popular method that digital marketers and online businesses use to attract more valuable customers. This method aims to improve both the quality and quantity of traffic from search engines to a website or webpage. SEO refers to organic, unpaid...
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