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Most shoppers are likely to use mobile devices to search for new products (which comes as no surprise) but means we should be adapting our PPC campaigns as a result. You might have read our previous guide on how to optimise a landing page for conversions. Today, we’re going to focus on PPC mobile landing...
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KPIs (key performance indicators) and the right tracking tools are essential to your content marketing success. Like with any digital campaign, it will be almost impossible to make significant improvements if you can’t measure performance. There are KPIs that are relevant to different stages of the marketing funnel, from the awareness stage through to the...
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A female blogger taking a photo of her fruit using a smartphone
When looking for a new product online, where will most people browse? Besides retail sites and search engines, a lot of consumers now turn to from online influencers or bloggers. An influencer is somebody who is well known online and has a large fan base, usually specialising in something like fitness, fashion or food. Most...
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Keywords are the foundation of all your PPC campaigns. The results that appear when you do a search – whether organic or paid – are there because of their relevancy and keywords. If you want your ad to show up on SERP, then you have to bid on the right keywords. To really succeed when...
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Three people working in an office environment
The major driver of PPC is instant results that can come from it (when it’s done right). A solid PPC campaign can drive revenue, traffic, leads and long-lasting customers.  A fast return makes PPC an attractive channel for many businesses, and it’s often favoured over organic channels like SEO for that reason.  However, PPC campaigns...
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PPC ads come in many different shapes and sizes. The ad format you will benefit from the most will depend on your target audience and paid advertising goals.  Knowing the different routes you can take towards meeting those goals is the first key step in any campaign. We’re often asked about the various PPC ad...
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The Facebook mobile app logo
With roughly 2.8 billion monthly active users, Facebook is a great platform to consider taking your marketing efforts. As a business, setting up a Facebook page could lead you towards potential customers who are already searching for a product or service that you have to offer. Whether you’re just getting started with your Facebook advertising or...
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Scrabble pieces spelling out 'Facebook'
Facebook will be adding 3 new ways to make money from video content on the platform. To earn money from video on Facebook, your business Page has to meet a specific set of criteria.  The update will help content creators to drive more profit through things like: Earning revenue from short-form videos.Making it easier for...
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A type writer printing out a paper reading 'News'
Things are constantly changing in the world of digital marketing and it can be tricky to keep up with. We’ve rounded up a few of the Google and digital marketing updates from February that could change things for some advertisers: The phasing out of BMM12 new types of Manual Action Penalties aimed at Google News...
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User or audience engagement refers to how visitors navigate your site and respond to your content and CTA. A good level of user engagement is key to both a strong site and an impressive conversion rate. When users land on your site, you’ll want them to view your content, interact with things like videos and...
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