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Using specialised digital marketing tools can help you execute a solid strategy. The right combination of tools will help you zoom past the competition and stand out in your marketplace. We’re going to take a look at some of our favourite specialised tools, including performance trackers, reporting tools and social media scheduling platforms. We think that...
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Microphone
Establishing a unique brand voice is key to any successful content marketing campaign. Each piece of content you share, whether it’s a blog, a Facebook status or even an email, should adhere to a specific voice and tone. We’re going to take a look at: What a brand voice meansHow a brand voice and benefit...
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If you haven’t noticed an increase in engagement or search engine performance for some time, it’s time to do a content gap analysis for SEO. A gap analysis is a way of spotting any missed opportunities or poor performance areas in your content and SEO strategy. It’s a way of helping you develop strategic ideas...
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Most shoppers are likely to use mobile devices to search for new products (which comes as no surprise) but means we should be adapting our PPC campaigns as a result. You might have read our previous guide on how to optimise a landing page for conversions. Today, we’re going to focus on PPC mobile landing...
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Graphs on a piece of paper
KPIs (key performance indicators) and the right tracking tools are essential to your content marketing success. Like with any digital campaign, it will be almost impossible to make significant improvements if you can’t measure performance. There are KPIs that are relevant to different stages of the marketing funnel, from the awareness stage through to the...
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A female blogger taking a photo of her fruit using a smartphone
When looking for a new product online, where will most people browse? Besides retail sites and search engines, a lot of consumers now turn to from online influencers or bloggers. An influencer is somebody who is well known online and has a large fan base, usually specialising in something like fitness, fashion or food. Most...
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Keywords are the foundation of all your PPC campaigns. The results that appear when you do a search – whether organic or paid – are there because of their relevancy and keywords. If you want your ad to show up on SERP, then you have to bid on the right keywords. To really succeed when...
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Three people working in an office environment
The major driver of PPC is instant results that can come from it (when it’s done right). A solid PPC campaign can drive revenue, traffic, leads and long-lasting customers.  A fast return makes PPC an attractive channel for many businesses, and it’s often favoured over organic channels like SEO for that reason.  However, PPC campaigns...
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One man working on a laptop at his desk
PPC ads come in many different shapes and sizes. The ad format you will benefit from the most will depend on your target audience and paid advertising goals.  Knowing the different routes you can take towards meeting those goals is the first key step in any campaign. We’re often asked about the various PPC ad...
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The Facebook mobile app logo
With roughly 2.8 billion monthly active users, Facebook is a great platform to consider taking your marketing efforts. As a business, setting up a Facebook page could lead you towards potential customers who are already searching for a product or service that you have to offer. Whether you’re just getting started with your Facebook advertising or...
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