Call 02039186090
Call 02039186090

Category

Blog
Home> Blog
Light bulbs
A solid content audit will provide useful insights into your site, blog and overall content marketing strategy. One of the key purposes of a content audit is giving your existing onsite content a new purpose. Think of it this way – how many times have you published a blog or article and never gone back...
Read More
Computer Mouse
We know that a conversion refers to an action you want a user to take – e.g. a purchase, email subscription, or a call-back etc. But conversions in paid media come in different variations and forms. Over time, as pay-per-click (PPC) marketing has and continues to evolve – the term has become more complex.   In...
Read More
Copywriter
If you’re not getting impressive results from your website – then it’s time to take a step back and re-asses your digital strategy. We often find that online businesses focus mainly on how a site looks. However, it is crucial that copy is not pushed aside in favour of things like design, layout and colour...
Read More
Facebook on iPhone
With over 2 billion monthly active users, Facebook is a great place to leverage your digital marketing efforts and reach out to a targeted audience. A ‘funnel’ is used on Facebook to capture users at different stages in their journeys until they are ready to purchase.Mapping out your Facebook funnel is a way of ensuring you are...
Read More
Chain Link
Link building plays a key role in search engine optimisation (SEO) campaigns. There is more than one way you can build links – the strategy you choose will depend on your SEO marketing goals. Link building isn’t easy – and it’s essential that you know what works for your site and your content. We have...
Read More
Staircase
When creating your digital marketing content – are you thinking about how and when your target buyers are consuming it? When planning a content strategy – you should be planning the type of content your target personas will enjoy reading or viewing. This does tend to come naturally when writing for a similar audience type throughout a marketing campaign.   What we also recommend doing is consciously...
Read More
Laptop and iPhone
Return on ad spend (ROAS) is an important digital marketing metric that measures how much your business earns in revenue. No matter what stage of your PPC campaign you are currently in, ROAS can be a highly beneficial metric and benchmark.  It can help to measure the overall ROI for a business.  You can use it to set campaign expectations.  It can help with decision-making when it comes to...
Read More
Retargeting VS Remarketing
We often find that the most effective way of targeting PPC ads is by focusing on users who have interacted with us previously. This is because those people are probably more likely to purchase than first-time visitors simply because they are already familiar with the brand. Retargeting and remarketing both provide great opportunities to reach these...
Read More
Idea
Understanding your biggest competitors’ pay-per-click (PPC) strategies can help you learn where to focus your digital marketing efforts. The more you know about competing brands, the more you will be able to improve your results while keeping within your PPC budget. Researching a combination of search engines and social platforms can lead to the following:...
Read More
Green Tree
 If you’re already involved with or have any experience with search engine optimisation (SEO) or content marketing – then it’s likely you have heard of ‘evergreen content’. We’re going to look into what that means, how you could implement it into your digital marketing campaigns, and why it’s great for SEO.   What is Evergreen content?  First things...
Read More
1 2 3 9