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Content Strategy

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Content Strategy 

Adopt a tailored strategy to meet the goals that matter to your business

Content Strategy Services

Well-thought out and strategic content can thoroughly improve your SEO efforts, blogging and social media success – as well as your overall online reputation. At Summon, we understand how to take our clients digital marketing success further, while answering questions such as:

  • How can you make your content more visible on SERP?
  • What keywords should be a main focus in your strategy?
  • How can you align your content with your other digital marketing strategies?

We work with you to achieve your marketing goals through a fully-tailored content strategy.

The benefits of a content marketing strategy?

Content isn’t just a blog here and there – it’s a key digital marketing channel that requires a strategy based on research and creativity. But what will your company achieve from adopting a content marketing strategy?

Establish clearer goals

The great thing about content is that it brings a lot of freedom and opportunity to express your brand story. However, it’s important that you keep note of what you’re doing and why you’re doing it. After all, content for the sake of content is unlikely to produce real results. A solid and fully tailored strategy will help you finalise your ideas and have a clear view of where you see your business once you implement any changes. Some common content marketing objectives are brand awareness, traffic, influencer relationships and backlinks.

Building trust

A good reputation is critical to the success of any business. The content you produce is essentially building your brand personality – so it’s essential to get it right. When you provide continuous quality content, you’ll become a trusted and authoritative company in your industry. At the same time, providing entertainment or valuable information for users will remind them that your team are friendly and trustworthy. Without a strategy, it’s unlikely you’ll be sticking to the same brand voice and tone in all of your content.

Our London based services

A solid content strategy could be just what your company needs to stand out and take your digital marketing game to that next level. So, what kind of services can you expect when working with us to build your strategy?

Content audit

We will look into what is working for you currently and what we can aim to improve in terms of organic traffic, conversions, social media engagement and backlinks. We don’t rely purely on intuition at Summon – which is why we use real-time data to improve results. We can help you determine what will drive you towards your objectives. We’ll look into things such as blog engagement, social media activity and ranking on SERP.

Create a buyer persona

Do you want to expand your target market? Will you find a new audience based on our research? Whether you’re already targeting a niche market or you want to establish an audience – a buyer persona will be a great way of simplifying your strategy. We will look into your content landscape in terms of your existing and target audience – and create a clear profile based on in-depth research. Throughout a campaign, it’s necessary to continue reviewing who you are targeting and why – even if you’re an established company. We do this at Summon because the online landscape and user behaviour is constantly changing.

Content roadmap

We map out each area of your content campaign, including the project leader, your goals, when you’ll share your content and the format you’ll use. Your roadmap can be used to take note of key dates that will influence what you’re sharing online. For example, sales such as Black Friday will be essential to an online retailer. A roadmap will keep track of this and ensure you’ve got quality content scheduled for your audience.

Our process  

We know that content offers a host of benefits – but how do make sure we’re providing useful strategies for our clients?

We have a clear process here at Summon – and that always starts with working with you to establish the goals that really matter to your business. Understanding as much as we can about your company and where you want to be – will help us to create the most suitable strategy to help you achieve those goals. 

Based on our initial chats, we will then move on to the research phase. We will take note of your current content – which could be anything from social media, videos, a blog forum or your on-site pages. From a content marketing point of view, we will conduct an audit to identify any missing gaps and room for improvement. 

Then, we can start to brainstorm and finalise any ideas. We believe there is no harm in using different areas of expertise – whether that’s an SEO point of view or another idea you and your team have had. We’ll work with you to bring our ideas together with our in-depth research and create a clear strategy. 

 

Why work with us?

Our London team understand the impact that content management can have on any business. For content to drive results, you’ll need to have a purpose and end-goal behind any online asset that you share. We will research, plan and create a strategy that is tailored to your unique business – ensuring each asset is leading you towards your goals. 

Whether you’re not sure where to start, or you have some ideas but don’t know how to add them to your current marketing efforts – we are here to help. We’ll take care of the research – whether it’s a content audit or competitor analysis. We will also give you the freedom to use different formats, for example infographics, videos, social media or blogging. 

When working with us, you won’t need to worry about being bamboozled with information or technical talk. We’ll keep you fully in the loop and provide you with a strategy that makes sense to you and your team.  If you want to speak to us about potential content for your business – or if you want us to help simplify your campaign, please get in touch. 

 

 

 

Here are the main reasons why we think you should use us for content:

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call 0203 918 6091

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  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
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    Digital & Website Manager, Mark Warner
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    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
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    Laurie MacKay
    Founder, National Mobile Bars
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    Nigel Borg Cardona
    Owner, Chevron Air Holidays
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    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency