When working with you, whether that’s on PPC, SEO or any other channel – we always encourage perfomance tracking. Tracking is a way of measuring your success, learning more about your audience and improving your campaigns as a result.
Understanding how you got a new lead will provide you with data that will generate a better ROI. Call tracking with RepsonseTap allows us to understand exactly where a call has come from and which digital marketing channel encouraged it. We can also identify any keywords a caller originally typed into a search engine to find your company. Once we know more about your audience and their search intent – we will be able to optimise your campaigns accordingly, so that more of these valuable users are finding and calling your business.
Another great thing about call tracking with ResponseTap is the ability to integrate it easily into Google Analytics. This means you can access all of your data and statistics in one clear place. We work with you to track your calls, gather and store helpful insights and data, and create long-lasting relationships with your target audience.