Interactive Media Ads (IMA) Software Developer Kit (SDK) allows publishers to display non-linear, linear, and companion ads on interactive media content like video and online games. IMA SDK exposes APIs that allow publishers to get ads from DFP or AdSense, interpret the response, and report all metrics back to the ad server. VPAID adapter also can be used for loading the IMA SDK dynamically. Eg. IMA, IMA2 and IMA3 for HTML5.