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Video Ad Serving Template (VAST)

Video Ad Serving Template (VAST) which is a 3PAS standard for in stream video which was established by IAB, this allows a publisher that supports VAST, to play any VAST-compliant ad. Previously each website had its own unique video player with it’s own look and functionality. VAST standard specifies a XML file which is capable of containing a variety of resources, like links to video files, or companion ads, or non-linear banners, as well as tracking URLs

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