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Influencer Marketing

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Influencer Marketing 

Influencer Marketing

With over 50 million businesses using social media to grow their business – how can you ensure you’re being seen? Influencer marketing is essentially telling your brand story, but through the people that will resonate the most with your target audience.

  • Which digital platforms are your customers using?
  • What type of messaging will appeal to them?
  • What kind of partnership will your business benefit from?

We can work with you to create a bespoke influencer marketing plan that will fast track your brand into your marketplace.

The benefits of Influencer Marketing

Influencer marketing has become a popular method for companies of all shapes and sizes, but what kind of results can you expect when working with our London agency?

Brand awareness and trust

Brand awareness is a key element when it comes to building relationships with your audience. The more positive reviews they hear about your product or service, the more likely it is that you become their ‘go-to’ company. If you have a reputable influencer talking about your brand – not only will you be raising awareness within your target market, you’ll also be working towards gaining their trust and confidence in your company.

Long-lasting partnerships

When starting an influencer marketing campaign – you probably already have a primary goal in mind. This might be brand awareness, clicks, engagement or more sales. Whatever your goal is – once it’s met, the benefits of influencer marketing don’t have to stop. At Summon, it’s our mission to build meaningful and long-lasting relationships with powerful figures in your industry so that you can continue to drive those positive results. The right partnership could result in a brand ambassador.

Social Media Engagement

We’ve seen businesses of all shapes and sizes transform their online presence through social media. Our agency understands what we need to do to make a real impact on social platforms, whether it’s Facebook, Instagram, Twitter or LinkedIn. Whether you’ve already got a large audience base or you’re just starting out in the world of social media – there is no doubt that you’ll reach more target customers through social influencing. Using an influencer to create original and engaging content can dramatically boost your following as well as encourage more engagement on your platforms.

Our Influencer Marketing services:

Influencer marketing will only work if you’re working with an infleuncer who matches your target audienc and your overall marketing goals. So, how do we make sure we’re driving real results for our clients at Summon?

Data-driven Strategy

At the heart of any successful influencer marketing campaign will be a curated strategy. We conduct in-depth research based on what you’re hoping to achieve as a business – allowing us to create multi-channel strategies that lead you towards those goals. Whether it’s through a social media takeover, an event or sponsored content – we make sure our strategies are fully tailored to reach your audience.

Partnering

Each social influencer has their own niche audience, whether that’s on a large or small scale – which is what makes influencer marketing so powerful. At Summon, we can help your company to build partnerships with the people who matter the most to your and your target audience. We can connect you with a diverse database of influencers – either micro and macro, depending on your goals. We can help to determine which influencers will resonate the most with your brand and share your messaging in a way that suits you as a business. It’s our mission to secure long-lasting partnerships and build a strong community based around a genuine interest in your brand.

Content production

Working with an influencer who resonates with your audience is step number 1 – but having the right content is of course, crucial to the success of your campaign. The content you share can help you to cut through all the digital noise and put your brand right in front of your target audience. Here at Summon Digital, we create collaborative content to form a genuine and meaningful engagement with your audience.

Our Process  

At the heart of any successful influencer marketing campaign will be a tailored digital strategy. That is why our first step will be establishing what is important to your business and how we can ensure our influencer marketing management meets your goals. We’ll get to know more about your target audience and what you’re hoping to achieve from working with a digital agency. 

With a combination of insightful marketing tools and in-depth social listening – we will be able to establish where your target customers are spending most their time online and how we can reach out to them. We recognise that each digital platform offers a unique opportunity to connect with your niche audience. Are they on Facebook, Twitter, Instagram or even YouTube? Depending on your customer profile – we can determine where to place our marketing efforts and begin forming a tailored strategy.

With an  extensive database of micro and macro social infleuncers – we will identify exactly who is best to endorse your brand and drive resuls for your business. We take the time to find the right influencer for you; somebody who you’ll have a genuine connection to as a company. 

Why work with Summon for Influencer Marketing?

Every brand has a story, so, why not share it through the people that matter the most to your audience? In today’s digital landscape, it’s not just the messaging you’re sharing online – it’s also who’s sharing it. That’s what makes influencer marketing strategies so powerful. You’re building a partnership with somebody who has authority in your field and can quickly share your product or service with a valuable and commited audience. 

At Summon, we appreciate the power of ‘word of mouth’ marketing – and that’s essentially what influencer marketing is all about. By leveraging the benefits of word of mouth, you’re able to reach the goals that matter the most to you – whether that’s brand awareness, traffic, sales or social media engagement. 

Our London based team are firm believers in straightforward explanations about how your campaign is performing. It’s our priority as an agency to create bespoke, multi-channel strategies that will fast track you to driving your KPI’s. Feel free to contact us to see how we can help you grow your company, or call 0203 918 6091.

Here are the main reasons why we think you should use us for Influencer Marketing:

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call 0203 918 6091

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    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

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    Laurie MacKay
    Founder, National Mobile Bars
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