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Our current take on the change You might have read our blog earlier this year on the removal of average position. The change is finally going to come into place in under a month. With this being one of the most fundamental metrics in PPC – it comes as no surprise that this announcement from...
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 Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a huge change and has had a lot of coverage in the last few days. Those in the industry have always accepted that average position alone isn’t the...
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