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Whilst automation can simplify PPC campaign management, save marketers time, improve measurement capabilities and more, there are some potential downfalls, but only if it is not managed properly. A mistake that PPC marketers make is becoming overly dependent on automation; which could in turn minimise results and profit.  We’re going to highlight some of the...
Marketing metrics
Without the right PPC marketing tools, essential tasks including bid adjustments, updating ad copy and gathering key data for reporting could take up valuable time.  Luckily, there are many online tools available to ensure there is less time spent on those tasks.  In this post, we are going to go over our recommended automation tools...
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It’s important to consider that PPC management will not be the same for every campaign and account. Everything from business goals to KPIs and levels of reporting can change, depending on the account. As business priorities shift, we need to be able to quickly adjust campaigns accordingly. Automation can improve PPC performance and save businesses...
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Automation is a common practice for PPC marketers in 2022, as it offers more streamlined and efficient ways to complete tasks that would otherwise be very time-consuming. In the world of PPC marketing, we can use automation tools to simplify the process of campaign optimisation; driving maximum traffic and boosting conversions.  PPC automation tools are...