Learn how to create your brand voice Establishing a unique brand voice is key to any successful content marketing campaign. Each piece of content you share, whether it’s a blog, a Facebook status or even an email, should adhere to a specific voice and tone. We’re going to take a look at: What a brand...

Learn how to spot gaps in your content If you haven’t noticed an increase in engagement or search engine performance for some time, it’s time to do a content gap analysis for SEO. A gap analysis is a way of spotting any missed opportunities or poor performance areas in your content and SEO strategy. It’s...

What are content KPIs? KPIs (key performance indicators) and the right tracking tools are essential to your content marketing success. Like with any digital campaign, it will be almost impossible to make significant improvements if you can’t measure performance. There are KPIs that are relevant to different stages of the marketing funnel, from the awareness...

User or audience engagement refers to how visitors navigate your site and respond to your content and CTA. A good level of user engagement is key to both a strong site and an impressive conversion rate. When users land on your site, you’ll want them to view your content, interact with things like videos and...

If you’re noticing a decline in traffic or results, then it might be time to take a step back and re-asses your digital strategy. Your site copy plays a key role in your overall strategy alongside things like design, layout and navigation. A common misconception is that we should constantly be uploading new copy, however,...

Matching your online content to search intent (or user intent) will help you to reach more valuable prospects. The key to driving maximum conversions from your digital content is tracking what your target market are actively searching for. We’ve previously shared a post on targeting users at different stages of the marketing funnel. Writing buyer-centric...

Evergreen content is a powerful tool for SEO and content marketers. Choosing a topic that remains relevant and interesting over time can help your business drive consistent, high-quality traffic. The common misconception with evergreen content is that it can be left alone once it’s published. This is partly true, in the sense that evergreen content...

Content syndication is a way of getting your online material to reach a broader audience. You can work with industry influencers, digital publishers or other businesses to promote your content by sharing it on their sites. You can also use syndicated content on your own site. In some cases, a third-party site will republish an...

A strategic content marketing campaign could bring countless benefits to your business, including: Audience retention Better social media engagement A sense of trust with your audienceImproved search engine optimisation (SEO) Generating leadsConversionsMore site authority  You’ll need optimised content for most of your digital marketing campaigns. For example, SEO, paid search, and social media will rely on quality content...

With Instagram’s new features like Carousels, Stories, Highlights, Reels and IGTV – you can repurpose and freshen up your existing content and reach users in new ways. Instagram is no longer just about photos and videos; it’s a platform used for blogging, learning, storytelling, and even a news source. When running a business account, keeping...