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If you want to make sure you are publishing high-quality content at a regular or suitable pace, then you will need an editorial calendar. Put simply, that’s because content marketing runs on editorial content. With a high-quality calendar, you will be able to: Manage all content production and publication Distribute content on multiple digital marketing...
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Road map
What is content marketing? First things first, content marketing refers to the creation of any online assets that are designed to help you meet your digital marketing objectives. This could be anything from a blog post, video or image, to an email or podcast. As long as it’s creative, valuable and intended to bring you...
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We recently shared a blog explaining how you can use video content to grab and more importantly, maintain viewers attention on different platforms – one of these being Facebook. If you use Facebook, then you’ve probably noticed the ever-increasing number of videos being used for digital marketing purposes. This is because Facebook video ads are...
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Content marketing is constantly evolving – which is why keeping up to date with online trends and opportunities is essential when it comes to building your digital presence. With more smartphone users using video than ever before, a video marketing strategy could be a way of putting your brand ahead of the game.The type of...
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Which tools do we recommend at Summon? Using the right tools can speed up and simplify the process of creating a solid digital marketing strategy. There are so many content marketing tools available online today – so, we thought we’d give you a summary of our favourite sites and their features. CoSchedule CoSchedule is an...
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bookshelf with light bulbs shining,
Your content marketing efforts include any assets that you have created and shared as a business. So, this could be anything from visual content on Instagram, info-graphics on your website, blogging or even audio such as videos and podcasts. All of your shared content will be contributing to the success of your brand – which...
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Adverts on main road
PPC is a key part of a brands overall digital marketing performance. Within a campaign, you’ll be able to benefit from a range of methods that can fast-track your business into your ideal marketplace. Some of the top PPC tactics include: RemarketingAdvanced targeting Using sitelinks and ad extensionsAdding negative keywords It is also essential that...
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Road links
A backlink is when one site links to another. As a digital marketing agency, if a reputable site links to one of our services or blog posts within their content – that’s one valuable backlink for us.  Backlinks play an essential part in any SEO (search engine optimisation) strategy and most companies will want to...
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Lady scrolling on her phone
If you ‘re involved in the content writing for your company, then you’ll likely know the importance of search intent. Having a well-rounded understanding of search intent (or user intent) will make it much easier to create meaningful content that will engage more customers. A content marketing campaign doesn’t mean writing for the sake of...
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Close up photo of microphone
When we create a content marketing campaign – we’re aiming to connect with an audience, tell a brand story and maintain existing customer relationships. When we use content in the right way, it can be a real game-changer in terms of your digital marketing performance.   If you want to improve your published content, or if...
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