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If you’re noticing a decline in traffic or results, then it might be time to take a step back and re-asses your digital strategy. Your site copy plays a key role in your overall strategy alongside things like design, layout and navigation. A common misconception is that we should constantly be uploading new copy, however,...
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Writing
Matching your online content to search intent (or user intent) will help you to reach more valuable prospects. The key to driving maximum conversions from your digital content is tracking what your target market are actively searching for. We’ve previously shared a post on targeting users at different stages of the marketing funnel. Writing buyer-centric...
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Green Tree
Evergreen content is a powerful tool for SEO and content marketers. Choosing a topic that remains relevant and interesting over time can help your business drive consistent, high-quality traffic. The common misconception with evergreen content is that it can be left alone once it’s published. This is partly true, in the sense that evergreen content...
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People working together
Content syndication is a way of getting your online material to reach a broader audience. You can work with industry influencers, digital publishers or other businesses to promote your content by sharing it on their sites. You can also use syndicated content on your own site. In some cases, a third-party site will republish an...
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Writing
Consistency plays a key role in any high-performing content marketing campaign. If you haven’t noticed an increase in engagement or search engine performance for some time – we recommend doing a content gap analysis to work out your next best steps. A content gap analysis is a smart way of spotting any missed opportunities in...
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A strategic content marketing campaign could bring countless benefits to your business, including: Audience retention Better social media engagement A sense of trust with your audienceImproved search engine optimisation (SEO) Generating leadsConversionsMore site authority  You’ll need optimised content for most of your digital marketing campaigns. For example, SEO, paid search, and social media will rely on quality content...
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Instagram on Phone surrounded by buildings
With Instagram’s new features like Carousels, Stories, Highlights, Reels and IGTV – you can repurpose and freshen up your existing content and reach users in new ways. Instagram is no longer just about photos and videos; it’s a platform used for blogging, learning, storytelling, and even a news source. When running a business account, keeping...
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Lady laughing while using laptop
User engagement refers to how visitors navigate your site and respond to your content and call to actions (CTA’s). A good level of user engagement is key to both a strong website and an impressive conversion rate. When users land on your site – you’ll want them to view your content, interact with things like...
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Video camera
What content marketing trends do we expect to see in 2021? Most content marketers will start brainstorming their new calendar when the current year is coming to an end. Before we know it – we will be in 2021, so we have decided to start preparing for the new challenges and opportunities that the year...
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Light bulbs
A solid content audit will provide useful insights into your site, blog and overall content marketing strategy. One of the key purposes of a content audit is giving your existing onsite content a new purpose. Think of it this way – how many times have you published a blog or article and never gone back...
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