What content marketing trends do we expect to see in 2021? Most content marketers will start brainstorming their new calendar when the current year is coming to an end. Before we know it – we will be in 2021, so we have decided to start preparing for the new challenges and opportunities that the year...

A solid content audit will provide useful insights into your site, blog and overall content marketing strategy. One of the key purposes of a content audit is giving your existing onsite content a new purpose. Think of it this way – how many times have you published a blog or article and never gone back...

When sharing content – are you thinking about how and when your target buyers are consuming it? When planning a content strategy – you will be basing it on the type of content you think your target audience will enjoy. This makes sense and does tend to come naturally when writing for a similar audience type throughout a marketing campaign. But, are you considering which stage...

If you want to make sure you are publishing high-quality content at a regular or suitable pace, then you will need an editorial calendar. Put simply, that’s because content marketing runs on editorial content. With a high-quality calendar, you will be able to: Manage all content production and publication Distribute content on multiple digital marketing...

What is content marketing? First things first, content marketing refers to the creation of any online assets that are designed to help you meet your digital marketing objectives. This could be anything from a blog post, video or image, to an email or podcast. As long as it’s creative, valuable and intended to bring you...

Content marketing is constantly evolving – which is why keeping up to date with online trends and opportunities is essential when it comes to building your digital presence. With more smartphone users using video than ever before, a video marketing strategy could be a way of putting your brand ahead of the game.The type of...

Which tools do we recommend at Summon? Using the right tools can speed up and simplify the process of creating a solid digital marketing strategy. There are so many content marketing tools available online today – so, we thought we’d give you a summary of our favourite sites and their top features. CoSchedule CoSchedule is...

Your content marketing efforts include any assets that you have created and shared as a business. So, this could be anything from visual content on Instagram, info-graphics on your website, blogging or even audio such as videos and podcasts. All of your shared content will be contributing to the success of your brand – which...

PPC is a key part of a brands overall digital marketing performance. Within a campaign, you’ll be able to benefit from a range of methods that can fast-track your business into your ideal marketplace. Some of the top PPC tactics include: RemarketingAdvanced targeting Using sitelinks and ad extensionsAdding negative keywords It is also essential that...

A backlink is when one site links to another. As a digital marketing agency, if a reputable site links to one of our services or blog posts within their content – that’s one valuable backlink for us.  Backlinks play an essential part in any SEO (search engine optimisation) strategy and most companies will want to...