User or audience engagement refers to how visitors navigate your site and respond to your content and CTA. A good level of user engagement is key to both a strong site and an impressive conversion rate. When users land on your site, you’ll want them to view your content, interact with things like videos and...

Whether you are just getting started on your digital marketing journey or aiming to increase conversion rates, a lead capture page can vastly benefit your business by building a valuable database of interested customers, who you can later contact with information about a specific product, offer or service.   A successful capture page will help you to build your...

In digital marketing, attribution models are used to measure the success of different touchpoints a consumer will encounter along their path to conversion. An attribution model is essentially a method which allows you to give credit to the channels that have influenced conversions, rather than simply crediting the digital marketing channel that was the last click before the sale.  Using these models you can give...

We use customer journey mapping so that we can understand the audience we’re targeting with our digital marketing activities. If you want to see your business grow – this really is a key step. Why a customer spends so long browsing one pageWhy visitors put a product in their basket and then leave How visitors...

Landing page optimisation is the process of enhancing your landing page with the aim of increasing conversions. This would mean improving individual elements based on data and insights. This is a crucial part of conversion rate optimisation. Think of it this way – if your site visitors are not drawn in by your landing page,...

There are numerous places you can start when optimising your site or landing page for conversions. As a digital marketing agency, we would recommend starting with Google Analytics. Analytics is a web analytics tool offered by Google. It works by tracking and reporting website traffic. We use Analytics to access reports that provide performance analysis...

Conversion rate optimisation (CRO) is a crucial part of any brands digital marketing performance. Marketers need to understand how to use CRO to ensure their site or app visitors are completing a desired action. This action is a conversion, which could be anything from a call-back or a subscription, to making a purchase. CRO tactics...

Your CRO (conversion rate optimisation) strategy can increase your site traffic, bring you high-quality leads and improve your conversion rate. Once you understand your audience and their intent – you will be able to ensure they have a better user experience on your site and therefore increase your revenue. We’ve written this guide to help...