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Whether you are just getting started on your digital marketing journey or aiming to increase conversion rates, a lead capture page can vastly benefit your business by building a valuable database of interested customers, who you can later contact with information about a specific product, offer or service.   A successful capture page will help you to build your...
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The Internet is full of links that connect different sites and web pages. If you’re running a site, it’s likely you will have content on your pages that link to external content. These are known as outbound links. But do outbound links affect how your site ranks in search engine results?  In this guide, we’re going to dive into what they are, how you can use them and how to...
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Metrics
In digital marketing, attribution models are used to measure the success of different touchpoints a consumer will encounter along their path to conversion. An attribution model is essentially a method which allows you to give credit to the channels that have influenced conversions, rather than simply crediting the digital marketing channel that was the last click before the sale.  Using these models you can give...
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Data
Building an actionable report is a crucial part of any pay-per-click (PPC) campaign. However, reporting isn’t just about gathering numbers and data. PPC reports should give clients a complete performance review and a solid plan going forward. To really benefit from a report, you will need to have clear goals, a suitable tool or template, and...
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Map
We understand that viewing things from an audience perspective can be challenging at times. For example, we need to remember to think about: Why a customer spends so long browsing one pageWhy visitors put a product in their basket and then leave Why it takes visitors a long time to get from A to B...
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Facebook
After announcing a coming limit on how many ads a business Page can run last November, Facebook has now announced how its new regulations will work. Advertisers will be placed into one of four categories. Your category will define how many ads you can run at a time. Your limit on the number of ads...
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Diary
If you want to make sure you are publishing high-quality content at a regular or suitable pace, then you will need an editorial calendar. Put simply, that’s because content marketing runs on editorial content. With a high-quality calendar, you will be able to: Manage all content production and publication Distribute content on multiple digital marketing...
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The digital marketing channel you utilise as a business will depend on things like your goals, budget and target market. Paid search and paid social are two of the highest performing digital marketing channels – so why do we have to choose between the two? The good news is – there are many ways of...
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Notebook and pens
As Google continues to evolve – so do its digital marketing tools. One of the most popular and widely used tools available is Google Ads. Google Ads is a versatile but useful platform, which might understandably be overwhelming if you are new to the world of PPC marketing. We’re going to list some of the...
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Google
Google sent out an email to digital marketing advertisers yesterday to explain an increased cost that will roll out in November. Google have advised that they will be charging more for ads to cover the cost of taxes. So, this means that here in the UK, Google will be raising the price for its Google...
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