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Content marketing is constantly evolving – which is why keeping up to date with online trends and opportunities is essential when it comes to building your digital presence. With more smartphone users using video than ever before, a video marketing strategy could be a way of putting your brand ahead of the game.The type of...
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What’s changing? Google have announced that they will be introducing a new rule as part of the Google Ads Misinterpretation policy, banning any clickbait in ad headlines from July 2020. Google say that the policy “covers advertisement which uses sensationalist or clickbait text or imagery which intend to drive traffic to the Ad through pressurising...
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Which tools do we recommend at Summon? Using the right tools can speed up and simplify the process of creating a solid digital marketing strategy. There are so many content marketing tools available online today – so, we thought we’d give you a summary of our favourite sites and their features. CoSchedule CoSchedule is an...
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bookshelf with light bulbs shining,
Your content marketing efforts include any assets that you have created and shared as a business. So, this could be anything from visual content on Instagram, info-graphics on your website, blogging or even audio such as videos and podcasts. All of your shared content will be contributing to the success of your brand – which...
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Google Ads
As a digital agency, we recognise the importance of keeping on top of any changes within Google Ads. Any updates or added metrics could meannew opportunities to improve results for our clients. Today, we’re going to focus on Google Ads optimisation score. Google will provide advertisers with a score depending on how well your account...
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PPC (pay per click) and SEO (search engine optimisation) are separate digital marketing channels which serve unique purposes for advertisers. The ultimate aim of both channels is to attract valuable traffic to your site and grow or maintain brand visibility online. Both channels have their own pros and cons – and choosing which one to...
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Holiday
The travel industry is one of Google’s biggest revenue drivers. The advertising landscape within this sector is constantly becoming more competitive – which is why you need a PPC strategy that reflects this. PPC methods play a huge part in how consumers are accessing and booking their trips online. Of course, there is a lot...
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Amazon logo on Samsung phone
Amazon PPC advertising has become a powerful marketing tool for many businesses. If you want to drive more sales for your product – you can run ads to appear at the top of Amazon search results and reach out to your target customer when they search. Having your ad displayed on page one is just...
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One of the main benefits of PPC marketing is the advanced targeting tools offered by search engines. Using ad platforms such as Google Ads and Bing Ads, we’re able to target users based on their online behaviour, interests and demographics. Having an all-round understanding of your targeting options will help you to reach out to...
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Your CRO (conversion rate optimisation) strategy can increase your site traffic, bring you high-quality leads and improve your conversion rate. Once you understand your audience and their intent – you will be able to ensure they have a better user experience on your site and therefore increase your revenue. We’ve written this guide to help...
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