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PPC (pay per click) or paid search advertising, can be a highly beneficial way to market your brand through sponsored ads. A well-managed PPC campaign will put your brand in front of the right audience whilst offering multiple other benefits such as increased conversion rates, brand awareness and advanced targeting.   PPC requires a combination...
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Without strong ad copy, you won’t be able to lead as many valuable customers to your site through PPC ads. Writing effective ad text is harder than people might initially think – and you need to really understand your target audience to make it work. We have listed our top tips to help your PPC...
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AB testing
You can’t just rely on intuition when it comes to paid search – which makes user tests is an essential part of your PPC management. Continuous ad testing will enable you to improve performance, understand what works within your campaigns and what needs to be adjusted. To give you a better understanding of your options...
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If you haven’t already – now would be a great time to optimise your PPC campaigns for voice search. It’s not exactly new anymore, but voice search has become much more popular over the past few years – which makes sense because it is a faster way for users to search. Users can search verbally...
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Remarketing lists for search ads (RLSA’s) is a Google Ads feature that allows you to tailor your PPC search campaigns depending on whether a user has previously visited your site. You can also base your targeting options on the specific pages a user visits. Depending on which list a user is in – they can...
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Orange megaphone on orange background
A call-to-action (CTA) is a way of engaging a potential customer and linking them directly towards your digital marketing goal. They can be used to draw attention to different types of conversions – which might be signing up to a mailing list, completing a purchase or getting in touch.  What is a call-to-action, and why...
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Two people typing on laptop and taking notes
Creating a great PPC campaign structure will support different areas of your account and generally improve your digital marketing performance. There’s no doubt that how you form your structure is one of the most crucial steps in PPC – but there are many ways you can do it. We’ve created this how-to guide to give...
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Any successful PPC campaign starts with a well-formed strategy. Depending on your goals, you’ll benefit from a specific PPC method or a combination of more than one. So, the first thing you’ll need to think about is what you are hoping to achieve, which could be anything from: Brand awarenessLeadsIncreased trafficSalesRepeat sales Understanding your audience...
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Road links
You might have already read our blog post on the different ad extensions available in Google Ads; including sitelinks. Sitelinks are versatile and can be a very effective way of improving the performance of your PPC ads. They are used to lead users to a specific page on your site and can be displayed depending...
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People walking across zebra crossing
Remarketing is often referred to as retargeting – it’s a way of connecting with people through your digital campaigns who have previously shown an interest in your brand, service or product. A tracking code is used to place cookies on users browsers. It works by tracking the actions of your site visitors and then building...
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