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What are our top 7 digital marketing tools? Using specialised digital marketing tools can help you execute a solid strategy. The right combination of tools will help you zoom past the competition and stand out in your marketplace. We’re going to take a look at some of our favourite specialised tools, including performance trackers, reporting tools...
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Learn how to create your brand voice Establishing a unique brand voice is key to any successful content marketing campaign. Each piece of content you share, whether it’s a blog, a Facebook status or even an email, should adhere to a specific voice and tone. We’re going to take a look at: What a brand...
Learn how to spot gaps in your content If you haven’t noticed an increase in engagement or search engine performance for some time, it’s time to do a content gap analysis for SEO. A gap analysis is a way of spotting any missed opportunities or poor performance areas in your content and SEO strategy. It’s...
Reach out to more mobile users Most shoppers are likely to use mobile devices to search for new products (which comes as no surprise) but means we should be adapting our PPC campaigns as a result. You might have read our previous guide on how to optimise a landing page for conversions. Today, we’re going...
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What are content KPIs? KPIs (key performance indicators) and the right tracking tools are essential to your content marketing success. Like with any digital campaign, it will be almost impossible to make significant improvements if you can’t measure performance. There are KPIs that are relevant to different stages of the marketing funnel, from the awareness...
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How could you benefit from working with a blogger? When looking for a new product online, where will most people browse? Besides retail sites and search engines, a lot of consumers now turn to from online influencers or bloggers. An influencer is somebody who is well known online and has a large fan base, usually...
Bidding on the right keywords Keywords are the foundation of all your PPC campaigns. The results that appear when you do a search – whether organic or paid – are there because of their relevancy and keywords. If you want your ad to show up on SERP, then you have to bid on the right...
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Why do you need a results-driven campaign? The major driver of PPC is the instant results, and a solid PPC campaign can drive significant revenue, traffic, leads and long-lasting customers. A fast return makes PPC an attractive channel for many businesses, and it’s often favoured over organic channels like SEO for that reason.  However, PPC campaigns...
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Why do PPC ad formats matter? PPC ads come in many different shapes and sizes. The ad format you will benefit from the most will depend on your target audience and paid advertising goals.  Knowing the different routes you can take towards meeting those goals is the first key step in any campaign. We’re often...
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Learn how to set up your Facebook business page With roughly 2.8 billion monthly active users, Facebook is a great platform to consider taking your marketing efforts. As a business, setting up a Facebook page could lead you towards potential customers who are already searching for a product or service that you have to offer. Whether...
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