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Google trends and strategies are constantly changing to improve search for users. This can, however, lead to some confusion for digital advertisers who want to ensure they are keeping up to date with any new SEO techniques needed to drive traffic. Understanding the most important search engine trends will help you to plan an actionable...
Google
Google’s Rich Results Test is out of beta, but how does this impact digital marketers? Google announced this month, that their Rich Results Test is officially out of beta – meaning it supports all of Google Search rich result features and none of it’s features are in testing mode. The tool originally launched in December 2017, which...
social media
Social media marketing is highly competitive – which is why it’s so important to have a solid strategy in place. Users can now essentially follow and interact with any brand they want to on social platforms – which is why we’d highly recommend keeping up to date with the most effective tools to ensure your...
Google Ads
Google Ads (previously Google Adwords) allows users to get more out of their online advertising. The benefits include advanced targeting, controlled costs, and the ability to measure the success of a PPC campaign as it runs. As a digital marketing agency – we’re always looking for ways to get more results from our marketing efforts,...
Content marketing is constantly evolving – which is why keeping up to date with online trends and opportunities is essential when it comes to building your digital presence. With more smartphone users using video than ever before, a video marketing strategy could be a way of putting your brand ahead of the game.The type of...
Click
What’s changing? Google have announced that they will be introducing a new rule as part of the Google Ads Misinterpretation policy, banning any clickbait in ad headlines from July 2020. Google say that the policy “covers advertisement which uses sensationalist or clickbait text or imagery which intend to drive traffic to the Ad through pressurising...
Which tools do we recommend at Summon? Using the right tools can speed up and simplify the process of creating a solid digital marketing strategy. There are so many content marketing tools available online today – so, we thought we’d give you a summary of our favourite sites and their top features. CoSchedule CoSchedule is...
bookshelf with light bulbs shining,
Your content marketing efforts include any assets that you have created and shared as a business. So, this could be anything from visual content on Instagram, info-graphics on your website, blogging or even audio such as videos and podcasts. All of your shared content will be contributing to the success of your brand – which...
Google Ads
As a digital agency, we recognise the importance of keeping on top of any changes within Google Ads. Any updates or added metrics could meannew opportunities to improve results for our clients. Today, we’re going to focus on Google Ads optimisation score. Google will provide advertisers with a score depending on how well your account...
Work desk
PPC (pay per click) and SEO (search engine optimisation) are separate digital marketing channels which serve unique purposes for advertisers. The ultimate aim of both channels is to attract valuable traffic to your site and grow or maintain brand visibility online. Both channels have their own pros and cons – and choosing which one to...
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