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AB testing
You can’t just rely on intuition when it comes to paid search – which makes user testing an essential part of your PPC management. Continuous ad testing will enable you to improve performance, understand what works within your campaigns and what needs to be adjusted. To give you a better understanding of your options –...
If you haven’t already – now would be a great time to optimise your PPC campaigns for voice search. It’s not exactly new anymore, but voice search has become much more popular over the past few years – which makes sense because it is a faster way for users to search. Users can search verbally...
Remarketing lists for search ads (RLSA’s) is a Google Ads feature that allows you to tailor your PPC search campaigns depending on whether a user has previously visited your site. You can also base your targeting options on the specific pages a user visits. Depending on which list a user is in – they can...
Orange megaphone on orange background
A call-to-action (CTA) is a way of reaching out to a potential customer and linking them directly towards your digital marketing goal. They can be used to draw attention to different types of conversions – which might be signing up to a mailing list, completing a purchase or getting in touch.  What is a call-to-action,...
Two people typing on laptop and taking notes
Creating a solid PPC campaign structure will support different areas of your account and generally improve your digital marketing performance. There’s no doubt that how you form your structure is one of the most crucial steps in PPC – but there are many ways you can do it. We’ve created this how-to guide to give...
Any successful PPC campaign starts with a well-formed strategy. Depending on your goals, you’ll benefit from a specific PPC method or a combination of more than one. So, the first thing you’ll need to think about is what you are hoping to achieve, which could be anything from: Brand awarenessLeadsIncreased trafficSalesRepeat sales Understanding your audience...
Road links
You might have already read our blog post on the different ad extensions available in Google Ads; including sitelinks. Sitelinks are versatile and can be a very effective way of improving the performance of your PPC ads. They are used to lead users to a specific page on your site and can be displayed depending...
People walking across zebra crossing
Remarketing is often referred to as retargeting – it’s a way of connecting with people through your digital campaigns who have previously shown an interest in your brand, service or product. A tracking code is used to place cookies on users browsers. It works by tracking the actions of your site visitors and then building...
iPhone with Google
It’s no surprise that mobile-specific ads are an essential part of any successful PPC marketing campaign. Considering mobile is a huge part of how we connect with customers, we want to outline the importance of approaching your ads in the right way. How you optimise your mobile ads will depend on a number of things...
Ad extensions on Google
Ad extensions can be the difference between a new customer or a missed opportunity. We think it’s really important to understand more about how they work to ensure you’re gaining maximum clicks and conversions through your paid search ads.  What are ad extensions? They are used to include additional information right below your ad copy....
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