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Click-through-rate (CTR) is an important metric for both advertisers and search engines. In terms of a search engine perspective – the more people who click on PPC ads, the more money a search engine will make. In terms of benefitting you as a business – if a user clicks your ad at a higher rate...
Google Ads on Mobile
A client recently got in touch as they had noticed branded PPC Ads being displayed on YouTube. We explained that the reason for this was that we have opted into Google Search Partners on our brand campaigns. This has been a possibility since YouTube became part of the search network at the beginning of the...
Twitter
Social media is a key platform to bring you closer to your target customers. You can make more valuable connections and communicate directly with customers, as well as keeping on top of trending topics to help you speak to your audience more effectively. It’s becoming one of the major tools that can help you improve...
Google Ads
Our current take on the change You might have read our blog earlier this year on the removal of average position. The change is finally going to come into place in under a month. With this being one of the most fundamental metrics in PPC – it comes as no surprise that this announcement from...
Man on laptop
Not sure where to start when looking for a digital agency to work with? Perhaps you’re hoping to increase your social media following and audience engagement? Or, build a content marketing plan to drive more conversions on your website? No matter what your main goal is, there will be a digital marketing agency that is...
Keyword tool
Keyword research is essential if you want to ensure users will click on your site when they do a relevant search. The right tools can provide insights about your target market including what words they’re searching for and how they’re finding your content, product or service. Here, I’ll outline some of the main keyword research...
Search ads
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will improve...
Google Quality Score
Having a clear understanding of how quality score works in relation to your PPC campaigns, can help you meet your digital marketing goals and drive valuable traffic to your site. There are quite a few questions to be answered, so, here we’ve broken down the basics. Google measures your quality score on a scale of...
Books
Content marketing has many benefits and can play a key part in any brand’s digital marketing performance. It is important to work with a content agency who will know how to use it to meet your business aims. Your content refers to any of the online assets your company are sharing either on-site or off-site....
Responsive Search Ads
Improving Ads Using Responsive Search Ads One of the tasks for us as a digital marketing agency is improving our clients quality scores within PPC. To improve your quality score (QS), you’ll need to understand the individual factors influencing it. One of these factors is click-through rate (CTR) – generally the higher the CTR, the...
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