Creating a solid PPC campaign structure will support different areas of your account and generally improve your digital marketing performance. There’s no doubt that how you form your structure is one of the most crucial steps in PPC – but there are many ways you can do it. We’ve created this how-to guide to give...

Any successful PPC campaign starts with a well-formed strategy. Depending on your goals, you’ll benefit from a specific PPC method or a combination of more than one. So, the first thing you’ll need to think about is what you are hoping to achieve, which could be anything from: Brand awarenessLeadsIncreased trafficSalesRepeat sales Understanding your audience...

You might have already read our blog post on the different ad extensions available in Google Ads; including sitelinks. Sitelinks are versatile and can be a very effective way of improving the performance of your PPC ads. They are used to lead users to a specific page on your site and can be displayed depending...

Remarketing is often referred to as retargeting – it’s a way of connecting with people through your digital campaigns who have previously shown an interest in your brand, service or product. A tracking code is used to place cookies on users browsers. It works by tracking the actions of your site visitors and then building...

It’s no surprise that mobile-specific ads are an essential part of any successful PPC marketing campaign. Considering mobile is a huge part of how we connect with customers, we want to outline the importance of approaching your ads in the right way. How you optimise your mobile ads will depend on a number of things...

Ad extensions can be the difference between a new customer or a missed opportunity. We think it’s really important to understand more about how they work to ensure you’re gaining maximum clicks and conversions through your paid search ads.  What are ad extensions? They are used to include additional information right below your ad copy....

Click-through-rate (CTR) is an important metric for both advertisers and search engines. In terms of a search engine perspective – the more people who click on PPC ads, the more money a search engine will make. In terms of benefitting you as a business – if a user clicks your ad at a higher rate...

A client recently got in touch as they had noticed branded PPC Ads being displayed on YouTube. We explained that the reason for this was that we have opted into Google Search Partners on our brand campaigns. This has been a possibility since YouTube became part of the search network at the beginning of the...

Social media is a key platform to bring you closer to your target customers. You can make more valuable connections and communicate directly with customers, as well as keeping on top of trending topics to help you speak to your audience more effectively. It’s becoming one of the major tools that can help you improve...

Our current take on the change You might have read our blog earlier this year on the removal of average position. The change is finally going to come into place in under a month. With this being one of the most fundamental metrics in PPC – it comes as no surprise that this announcement from...