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Scrabble pieces spelling out 'Facebook'
Facebook will be adding 3 new ways to make money from video content on the platform. To earn money from video on Facebook, your business Page has to meet a specific set of criteria.  The update will help content creators to drive more profit through things like: Earning revenue from short-form videos.Making it easier for...
A type writer printing out a paper reading 'News'
Things are constantly changing in the world of digital marketing and it can be tricky to keep up with. We’ve rounded up a few of the Google and digital marketing updates from February that could change things for some advertisers: The phasing out of BMM12 new types of Manual Action Penalties aimed at Google News...
A lady laughing while using laptop
User or audience engagement refers to how visitors navigate your site and respond to your content and CTA. A good level of user engagement is key to both a strong site and an impressive conversion rate. When users land on your site, you’ll want them to view your content, interact with things like videos and...
One woman sitting down and reading a book in the library
If you’re noticing a decline in traffic or results, then it might be time to take a step back and re-asses your digital strategy. Your site copy plays a key role in your overall strategy alongside things like design, layout and navigation. A common misconception is that we should constantly be uploading new copy, however,...
Sign reading 'Google'
Keywords are used to determine which searches will trigger your pay-per-click (PPC) ads. Having a solid understanding of how keyword bidding works will help you to reach your target audience and move closer towards your digital marketing goals. For big advertisers with a large budget, showing up for searches that don’t drive conversions may not...
Writing
Matching your online content to search intent (or user intent) will help you to reach more valuable prospects. The key to driving maximum conversions from your digital content is tracking what your target market are actively searching for. We’ve previously shared a post on targeting users at different stages of the marketing funnel. Writing buyer-centric...
Green Tree
Evergreen content is a powerful tool for SEO and content marketers. Choosing a topic that remains relevant and interesting over time can help your business drive consistent, high-quality traffic. The common misconception with evergreen content is that it can be left alone once it’s published. This is partly true, in the sense that evergreen content...
Any successful PPC (pay-per-click) campaign will emphasise key performance indicators (KPIs). These are the metrics you’ll track throughout a campaign to measure performance. Early on during the planning phase is when your goals should be matched to a specific KPI. There isn’t much point in running a digital campaign if it’s not being measured. We’ve...
Idea
PPC provides businesses with quick and impressive results, but there are countless other brands hoping their ad comes out on top. This is why competitor analysis is a valuable tool and essential to your PPC success. Each PPC platform will bring its own complexities – but the insights you can take from competitor research and...
A meta description is an important aspect of your overall search engine optimisation (SEO) performance. It’s a snippet of up to 155 characters which summarises a page’s content and shows in search engine results pages (SERP). Although there is no direct SEO impact from the meta description; it can improve your click-through rate. CTR is...
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