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Copywriter
PPC can be a highly profitable channel, and much of your ROI will depend on the quality and relevance of your ad copy. Writing effective ad copy is often trickier than it seems . You need to really understand your target audience for it to resonate with them and encourage them to click. There are...
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Content syndication is a way of getting your online material to reach a broader audience. You can work with industry influencers, digital publishers or other businesses to promote your content by sharing it on their sites. You can also use syndicated content on your own site. In some cases, a third-party site will republish an...
A MacBook Pro with Analytics on the screen
PPC can provide your business with instant results and high levels of control. To get the most out of your PPC traffic, your ad and landing page will need to work together perfectly to boost conversions. Have you ever searched on Google, clicked on an ad and clicked straight back to search? This is an...
A man working in an office with the LinkedIn logo on the wall
LinkedIn is the ideal platform for networking with like-minded professionals. Plus, it provides some powerful advertising tools which make it an effective inbound marketing platform.  Whether you’re already using paid marketing to power your presence online, or you’re completely new to the world of paid social – your business could be benefiting from targeting specific...
a miniature shopping trolley model next to a a shopping bag
Most of your digital marketing goals will boil down to how many conversions or sales you’ve driven. When optimising a campaign, there are ways you can encourage people to buy your product or service sooner. In other words, you can shorten the sales cycle. What is a sales cycle? A sales cycle is the period...
A screen shot showing how to mute somebody on LinkedIn Mobile by clicking the three dots and pressing 'mute'
With a recent LinkedIn update, users have more control over who sees and comments on their posts. As a platform designed to build meaningful, professional contacts, reaching out to the right people is crucial. LinkedIn similarly explained: “You want your voice to reach the right audience so it can spark conversations that help you be...
Clutch
The advertising industry can sometimes turn into the wild west since there really isn’t a rulebook on how to do things. What might be the best practices today will be outdated tomorrow, and people always think of out of the box ways to bend what’s possible. This is why companies often seem to be at...
A strategic content marketing campaign could bring countless benefits to your business, including: Audience retention Better social media engagement A sense of trust with your audienceImproved search engine optimisation (SEO) Generating leadsConversionsMore site authority  You’ll need optimised content for most of your digital marketing campaigns. For example, SEO, paid search, and social media will rely on quality content...
A man holding his iPhone outside with the Instagram app open
With Instagram’s new features like Carousels, Stories, Highlights, Reels and IGTV – you can repurpose and freshen up your existing content and reach users in new ways. Instagram is no longer just about photos and videos; it’s a platform used for blogging, learning, storytelling, and even a news source. When running a business account, keeping...
Three ladies talking and laughing
There was a time when users would probably be surprised to see their name or recent interests pop up in an ad – but this has become the norm for the majority of advertisers. To drive significant results, it’s important to personalise your PPC strategy and align your ads with your target audience. When done...
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