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With a Google My Business profile, you can manage your online presence across Google Search and Maps. With ownership of a profile, you’ll be able to share the following information and more across all Google platforms: Name of your businessPhone numberAddressOpening Business HoursPhotosOffersEvents You’re able to decide on the information that comes up when potential...
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Google will only display your ad when users are searching for a product or service that you provide. Things like a good quality score and efficient keyword research can help your ads rank higher. You’ll pay a fee when a user takes action, for example, if they click on your ad or call your business....
The YOAST SEO brand logo
Yoast is a popular WordPress plugin used to help with search engine optimisation (SEO). SEO plays a key role in any successful, ranking website. As a business, blogger or site owner – Yoast SEO can be a powerful tool. The plugin offers multiple features that simplify the SEO process and improve your position on Google’s...
Google Ads is the biggest PPC marketing platform available to advertisers. It provides users with a selection of helpful metrics to measure performance and ensure we’re meeting all of our PPC goals within a realistic budget. We understand that starting a new advertising campaign and getting your head around all of the data that comes...
A screen grab of an example Google News Report from Google Search Console
On January 12, Google Search Console launched Google News performance reporting. The new tool is designed to help news publishers measure the performance of their content more accurately. Publishers will be able to analyse user behaviour on Google News as well as iOS and Android Google News apps. How to access your performance report You...
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Click-through-rate (CTR) is an important metric for PPC advertisers and search engines. As a digital marketing agency – we use CTR as a metric to gauge how well things like keywords, ads and product listings are performing.A high click-through rate means more money for search engines and generally, more revenue for businesses. If your ad...
Running a PPC campaign is an effective way to drive traffic on Google, Bing, social media, sites and apps. You’re able to target specific users based on their online behaviour, search habits, demographics and interests. Like any other marketing channel, you might face some potential hurdles when running a campaign. One problem that PPC marketers might face...
Google’s Knowledge Graph is their database which holds information and billions of facts about people, places and things. The knowledge graph was introduced in 2012 but understanding how it works is still highly important and beneficial for site owners and SEO marketers. In this post, we will look at how it is used to generate...
A preview of a lady filming a Reel on a smartphone, besides a preview of an 'explore page' on Instagram
Social media is an integral part of most of our day-to-day lives. For many businesses, their social platforms provide a place to connect with target customers and promote their product or services. Given the popularity of social channels such as Facebook, Instagram and Twitter – the competition is higher than ever. This means it can...
Someone looking at their social media (Instagram) on their phone and desktop
Most businesses will benefit from social media in some way. Whether it’s for paid advertising, growing an organic audience or even checking out the competition.  For smaller businesses in particular, having a presence on social platforms is a way of driving new customers, engagement and revenue. Whether you’re already actively using social media or you...
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