On January 12, Google Search Console launched Google News performance reporting. The new tool is designed to help news publishers measure the performance of their content more accurately. Publishers will be able to analyse user behaviour on Google News as well as iOS and Android Google News apps. How to access your performance report You...
Click-through-rate (CTR) is an important metric for PPC advertisers and search engines. As a digital marketing agency – we use CTR as a metric to gauge how well things like keywords, ads and product listings are performing.A high click-through rate means more money for search engines and generally, more revenue for businesses. If your ad...
Running a PPC campaign is an effective way to drive traffic on Google, Bing, social media, sites and apps. You’re able to target specific users based on their online behaviour, search habits, demographics and interests. Like any other marketing channel, you might face some potential hurdles when running a campaign. One problem that PPC marketers might face...
Google’s Knowledge Graph is their database which holds information and billions of facts about people, places and things. The knowledge graph was introduced in 2012 but understanding how it works is still highly important and beneficial for site owners and SEO marketers. In this post, we will look at how it is used to generate...
Social media is an integral part of most of our day-to-day lives. For many businesses, their social platforms provide a place to connect with target customers and promote their product or services. Given the popularity of social channels such as Facebook, Instagram and Twitter – the competition is higher than ever. This means it can...
Most businesses will benefit from social media in some way. Whether it’s for paid advertising, growing an organic audience or even checking out the competition. For smaller businesses in particular, having a presence on social platforms is a way of driving new customers, engagement and revenue. Whether you’re already actively using social media or you...
What SEO trends should we watch out for? Search engine optimisation – SEO – is a popular method that digital marketers and online businesses use to attract more valuable customers. This method aims to improve both the quality and quantity of traffic from search engines to a website or webpage. SEO refers to organic, unpaid...
What content marketing trends do we expect to see in 2021? Most content marketers will start brainstorming their new calendar when the current year is coming to an end. Before we know it – we will be in 2021, so we have decided to start preparing for the new challenges and opportunities that the year...
What PPC marketing trends do we expect to see in the new year? With 2020 coming to an end – we’ve been thinking about what the next year will have in store for our team and other PPC marketers. We’ve prepared a list of some of the latest and upcoming trends that we think you...
How can you avoid these common PPC mistakes in your campaigns? PPC marketing is one of the fastest and most effective ways to generate more revenue for your business. As with any digital marketing channel – there are some key things to remember when it comes to running a successful campaign. We are going to...
