What is content marketing? First things first, content marketing refers to the creation of any online assets that are designed to help you meet your digital marketing objectives. This could be anything from a blog post, video or image, to an email or podcast. As long as it’s creative, valuable and intended to bring you...

Google now provide a new experience called Search Console Insights.  It is aimed towards site owners and content creators, so that they can access data to vastly improve their on-site content. The tool is currently only being tested by select publishers and content creators. Google say the new tool will provide greater insight than the...

We’re often asked what the best bidding strategy is in PPC – but really, this will depend on things like your business, marketing budget, audience and campaign goals. PPC bidding strategies are broken up into three primary categories: Smart biddingAuto biddingManual We are going to take a quick look at some of the most common...

What is Google my business? Google My Business (GMB) is a useful online tool provide by Google that helps businesses to manage and improve their online presence. For example, we would use GMB to share any recent changes or news about our digital marketing agency. You can also upload photos – i.e. things like industry...

Landing page optimisation is the process of enhancing your landing page with the aim of increasing conversions. This would mean improving individual elements based on data and insights. This is a crucial part of conversion rate optimisation. Think of it this way – if your site visitors are not drawn in by your landing page,...

There are numerous places you can start when optimising your site or landing page for conversions. As a digital marketing agency, we would recommend starting with Google Analytics. Analytics is a web analytics tool offered by Google. It works by tracking and reporting website traffic. We use Analytics to access reports that provide performance analysis...

Having a solid plan in place before diving into any digital marketing campaign is crucial. An effective social media calendar will help save you a lot of time and while tracking any engagement with your target audience. It’s a way of avoiding having to search for something interesting or entertaining to post each day. Instead,...

Twitter advertising allows you to promote specific tweets or campaigns designed to meet your goals. You will be able to set audience targeting criteria for each of your campaigns – meaning you can carefully target tweets to match your customer profile. The main thing that sets Twitter ads apart from organic posting on Twitter –...

Facebook Messenger live chat allows you to communicate with your site visitors via an instant messaging tool. Once you install the plugin, a chat box appears within your browser window when somebody visits your site. The visitor can simply chat with an operator by typing into the box. What’s changing? The plugin for business websites...

Conversion rate optimisation (CRO) is a crucial part of any brands digital marketing performance. Marketers need to understand how to use CRO to ensure their site or app visitors are completing a desired action. This action is a conversion, which could be anything from a call-back or a subscription, to making a purchase. CRO tactics...