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Google Ads on Mobile
A client recently got in touch as they had noticed branded PPC Ads being displayed on YouTube. We explained that the reason for this was that we have opted into Google Search Partners on our brand campaigns. This has been a possibility since YouTube became part of the search network at the beginning of the...
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Search ads
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s advanced search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will...
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Responsive Search Ads
Improving Ads Using Responsive Search Ads One of the tasks for us as a digital marketing agency is working to improve our clients quality scores within PPC. To improve your quality score (QS), you’ll need to understand the individual factors influencing it. One of these factors is click-through rate (CTR) – generally the higher the...
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