Pay per click is an ever-changing and developing channel, with one key upcoming change being the loss of the third-party cookie. Third-party cookies will soon be retiring across online marketing channels, so it’s important that advertisers are ready for the change. For a number of years, brands of all sizes have been using third-party cookies...

First-party data refers to the information that a business collects directly from its audience or customers. With an increase in automation within PPC campaigns, we can use first-party data to ‘feed’ this machine learning.So, how can you utilise first-party data to boost PPC performance and improve the long-term impact of a campaign? What is first-party...

Keywords are used to determine which searches will trigger your pay-per-click (PPC) ads. Having a solid understanding of how keyword bidding works will help you to reach your target audience and move closer towards your PPC marketing goals. For smaller businesses or brands with a very niche audience, being visible for the wrong search terms...

Learn how to create your brand voice Establishing a unique brand voice is key to any successful content marketing campaign. Each piece of content you share, whether it’s a blog, a Facebook status or even an email, should adhere to a specific voice and tone. We’re going to take a look at: What a brand...

Learn how to spot gaps in your content If you haven’t noticed an increase in engagement or search engine performance for some time, it’s time to do a content gap analysis for SEO. A gap analysis is a way of spotting any missed opportunities or poor performance areas in your content and SEO strategy. It’s...

Why do you need a results-driven campaign? The major driver of PPC is the instant results, and a solid PPC campaign can drive significant revenue, traffic, leads and long-lasting customers. A fast return makes PPC an attractive channel for many businesses, and it’s often favoured over organic channels like SEO for that reason.  However, PPC campaigns...

Learn how to set up your Facebook business page With roughly 2.8 billion monthly active users, Facebook is a great platform to consider taking your marketing efforts. As a business, setting up a Facebook page could lead you towards potential customers who are already searching for a product or service that you have to offer. Whether...

Matching your online content to search intent (or user intent) will help you to reach more valuable prospects. The key to driving maximum conversions from your digital content is tracking what your target market are actively searching for. We’ve previously shared a post on targeting users at different stages of the marketing funnel. Writing buyer-centric...

Evergreen content is a powerful tool for SEO and content marketers. Choosing a topic that remains relevant and interesting over time can help your business drive consistent, high-quality traffic. The common misconception with evergreen content is that it can be left alone once it’s published. This is partly true, in the sense that evergreen content...

PPC provides businesses with quick and impressive results, but there are countless other brands hoping their ad comes out on top. This is why competitor analysis is a valuable tool and essential to your PPC success. Each PPC platform will bring its own complexities – but the insights you can take from competitor research and...