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Learn how to create your brand voice Establishing a unique brand voice is key to any successful content marketing campaign. Each piece of content you share, whether it’s a blog, a Facebook status or even an email, should adhere to a specific voice and tone. We’re going to take a look at: What a brand...
Learn how to spot gaps in your content If you haven’t noticed an increase in engagement or search engine performance for some time, it’s time to do a content gap analysis for SEO. A gap analysis is a way of spotting any missed opportunities or poor performance areas in your content and SEO strategy. It’s...
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Why do you need a results-driven campaign? The major driver of PPC is the instant results, and a solid PPC campaign can drive significant revenue, traffic, leads and long-lasting customers. A fast return makes PPC an attractive channel for many businesses, and it’s often favoured over organic channels like SEO for that reason.  However, PPC campaigns...
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Learn how to set up your Facebook business page With roughly 2.8 billion monthly active users, Facebook is a great platform to consider taking your marketing efforts. As a business, setting up a Facebook page could lead you towards potential customers who are already searching for a product or service that you have to offer. Whether...
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Keywords are used to determine which searches will trigger your pay-per-click (PPC) ads. Having a solid understanding of how keyword bidding works will help you to reach your target audience and move closer towards your digital marketing goals. For big advertisers with a large budget, showing up for searches that don’t drive conversions may not...
Writing
Matching your online content to search intent (or user intent) will help you to reach more valuable prospects. The key to driving maximum conversions from your digital content is tracking what your target market are actively searching for. We’ve previously shared a post on targeting users at different stages of the marketing funnel. Writing buyer-centric...
Green Tree
Evergreen content is a powerful tool for SEO and content marketers. Choosing a topic that remains relevant and interesting over time can help your business drive consistent, high-quality traffic. The common misconception with evergreen content is that it can be left alone once it’s published. This is partly true, in the sense that evergreen content...
Idea
PPC provides businesses with quick and impressive results, but there are countless other brands hoping their ad comes out on top. This is why competitor analysis is a valuable tool and essential to your PPC success. Each PPC platform will bring its own complexities – but the insights you can take from competitor research and...
A meta description is an important aspect of your overall search engine optimisation (SEO) performance. It’s a snippet of up to 155 characters which summarises a page’s content and shows in search engine results pages (SERP). Although there is no direct SEO impact from the meta description; it can improve your click-through rate. CTR is...
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PPC can provide your business with instant results and high levels of control. To get the most out of your PPC traffic, your ad and landing page will need to work together perfectly to boost conversions. Have you ever searched on Google, clicked on an ad and clicked straight back to search? This is an...
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