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Data
Building an actionable report is a crucial part of any pay-per-click (PPC) campaign. However, PPC reporting isn’t just about gathering numbers and data. PPC reports should give clients a complete performance review and a solid plan going forward. To really benefit from a report, you will need to have clear goals, a suitable tool or template,...
Map
We use customer journey mapping so that we can understand the audience we’re targeting with our digital marketing activities. If you want to see your business grow – this really is a key step. Why a customer spends so long browsing one pageWhy visitors put a product in their basket and then leave How visitors...
Diary
If you want to make sure you are publishing high-quality content at a regular or suitable pace, then you will need an editorial calendar. Put simply, that’s because content marketing runs on editorial content. With a high-quality calendar, you will be able to: Manage all content production and publication Distribute content on multiple digital marketing...
The digital marketing channel you utilise as a business will depend on things like your goals, budget and target market. Paid search and paid social are two of the highest performing digital marketing channels – so why do we have to choose between the two? The good news is – there are many ways of...
Road map
What is content marketing? First things first, content marketing refers to the creation of any online assets that are designed to help you meet your digital marketing objectives. This could be anything from a blog post, video or image, to an email or podcast. As long as it’s creative, valuable and intended to bring you...
iPhone
Landing page optimisation is the process of enhancing your landing page with the aim of increasing conversions. This would mean improving individual elements based on data and insights. This is a crucial part of conversion rate optimisation. Think of it this way – if your site visitors are not drawn in by your landing page,...
iPhone with social media icons
Having a solid plan in place before diving into any digital marketing campaign is crucial. An effective social media calendar will help save you a lot of time and while tracking any engagement with your target audience. It’s a way of avoiding having to search for something interesting or entertaining to post each day. Instead,...
Twitter
Twitter advertising allows you to promote specific tweets or campaigns designed to meet your goals. You will be able to set audience targeting criteria for each of your campaigns – meaning you can carefully target tweets to match your customer profile. The main thing that sets Twitter ads apart from organic posting on Twitter –...
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