Facebook will be adding 3 new ways to make money from video content on the platform. To earn money from video on Facebook, your business Page has to meet a specific set of criteria. The update will help content creators to drive more profit through things like: Earning revenue from short-form videos.Making it easier for...
Things are constantly changing in the world of digital marketing and it can be tricky to keep up with. We’ve rounded up a few of the Google and digital marketing updates from February that could change things for some advertisers: The phasing out of BMM12 new types of Manual Action Penalties aimed at Google News...
Google has announced that phrase match will begin taking over modified broad match from mid-February. “To give you more control and better reach, we’re bringing the best of broad match modifier into phrase match.” This could be a big change for paid search advertisers, which is why Google will be rolling the changes out slowly...
With a recent LinkedIn update, users have more control over who sees and comments on their posts. As a platform designed to build meaningful, professional contacts, reaching out to the right people is crucial. LinkedIn similarly explained: “You want your voice to reach the right audience so it can spark conversations that help you be...
On January 12, Google Search Console launched Google News performance reporting. The new tool is designed to help news publishers measure the performance of their content more accurately. Publishers will be able to analyse user behaviour on Google News as well as iOS and Android Google News apps. How to access your performance report You...
Facebook Pages has become a popular marketing tool for many companies. In a survey conducted by Facebook – they found that 2/3 of Facebook users worldwide visit the Page of a local business at least once a week. This week, Facebook announced they would be rolling out their new design which includes new features for businesses and digital...
Google recently announced the fourth version of Google Analytics – Google Analytics 4 (GA4). The new release is a rebranding and expansion of the App + Web Analytics which launched last year. Google have said: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that...
After announcing a coming limit on how many ads a business Page can run last November, Facebook has now announced how its new regulations will work. Advertisers will be placed into one of four categories. Your category will define how many ads you can run at a time. Your limit on the number of ads...
Google sent out an email to digital marketing advertisers yesterday to explain an increased cost that will roll out in November. Google have advised that they will be charging more for ads to cover the cost of taxes. So, this means that here in the UK, Google will be raising the price for its Google...
Google now provide a new experience called Search Console Insights. It is aimed towards site owners and content creators, so that they can access data to vastly improve their on-site content. The tool is currently only being tested by select publishers and content creators. Google say the new tool will provide greater insight than the...
