What is Google my business? Google My Business (GMB) is a useful online tool provide by Google that helps businesses to manage and improve their online presence. For example, we would use GMB to share any recent changes or news about our digital marketing agency. You can also upload photos – i.e. things like industry...

Facebook Messenger live chat allows you to communicate with your site visitors via an instant messaging tool. Once you install the plugin, a chat box appears within your browser window when somebody visits your site. The visitor can simply chat with an operator by typing into the box. What’s changing? The plugin for business websites...

Since July 2019, mobile-first indexing has been enabled by default for all new sites. With smartphone browsing being so common – it was no surprise when Google announced they would be switching all sites (old and new) to mobile-first indexing starting in September 2020. Google have now said that this will be delayed until 2021...

Google’s Rich Results Test is out of beta, but how does this impact digital marketers? Google announced this month, that their Rich Results Test is officially out of beta – meaning it supports all of Google Search rich result features and none of it’s features are in testing mode. The tool originally launched in December 2017, which...

What’s changing? Google have announced that they will be introducing a new rule as part of the Google Ads Misinterpretation policy, banning any clickbait in ad headlines from July 2020. Google say that the policy “covers advertisement which uses sensationalist or clickbait text or imagery which intend to drive traffic to the Ad through pressurising...

 Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a big change for many digital marketing agencies. Those in the industry have always accepted that average position alone isn’t the perfect metric, there’s a great piece on...