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Keywords determine when your pay-per-click (PPC) ad will appear on SERP and who will see it. Having a solid understanding of how they work will help you to reach out to your target audience and get closer to your digital marketing goals. You may have heard the term ‘exactish match’ since Google announced some changes...
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Keywords are the foundation of all your PPC campaigns. They are used to determine who will see your ads when they search. If you understand how keywords work in PPC – then it’s much more likely your business will be ahead of the digital marketing game. It’s not quite as simple as bidding on a...
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