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Keywords are used to determine which searches will trigger your pay-per-click (PPC) ads. Having a solid understanding of how keyword bidding works will help you to reach your target audience and move closer towards your digital marketing goals. For big advertisers with a large budget, showing up for searches that don’t drive conversions may not...
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Any successful PPC (pay-per-click) campaign will emphasise key performance indicators (KPIs). These are the metrics you’ll track throughout a campaign to measure performance. Early on during the planning phase is when your goals should be matched to a specific KPI. There isn’t much point in running a digital campaign if it’s not being measured. We’ve...
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Idea
PPC provides businesses with quick and impressive results, but there are countless other brands hoping their ad comes out on top. This is why competitor analysis is a valuable tool and essential to your PPC success. Each PPC platform will bring its own complexities – but the insights you can take from competitor research and...
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Google Ads
Google has announced that phrase match will begin taking over modified broad match from mid-February. “To give you more control and better reach, we’re bringing the best of broad match modifier into phrase match.” This could be a big change for paid search advertisers, which is why Google will be rolling the changes out slowly...
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Copywriter
PPC can be a highly profitable channel, and much of your ROI will depend on the quality and relevance of your ad copy. Writing effective ad copy is often trickier than it seems . You need to really understand your target audience for it to resonate with them and encourage them to click. There are...
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Laptop with analytics on screen
PPC can provide your business with instant results and high levels of control. To get the most out of your PPC traffic, your ad and landing page will need to work together perfectly to boost conversions. Have you ever searched on Google, clicked on an ad and clicked straight back to search? This is an...
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LinkedIn sign in office
LinkedIn is the ideal platform for networking with like-minded professionals. Plus, it provides some powerful advertising tools which make it an effective inbound marketing platform.  Whether you’re already using paid marketing to power your presence online, or you’re completely new to the world of paid social – your business could be benefiting from targeting specific...
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Three ladies talking and laughing
There was a time when users would probably be surprised to see their name or recent interests pop up in an ad – but this has become the norm for the majority of advertisers. To drive significant results, it’s important to personalise your PPC strategy and align your ads with your target audience. When done...
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Lady using calculator
Google will only display your ad when users are searching for a product or service that you provide. Things like a good quality score and efficient keyword research can help your ads rank higher. You’ll pay a fee when a user takes action, for example, if they click on your ad or call your business....
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Measure tape
Google Ads is the biggest PPC marketing platform available to advertisers. It provides users with a selection of helpful metrics to measure performance and ensure we’re meeting all of our PPC goals within a realistic budget. We understand that starting a new advertising campaign and getting your head around all of the data that comes...
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