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Twitter
Twitter advertising allows you to promote specific tweets or campaigns designed to meet your goals. You will be able to set audience targeting criteria for each of your campaigns – meaning you can carefully target tweets to match your customer profile. The main thing that sets Twitter ads apart from organic posting on Twitter –...
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Google Ads and Facebook Ads are both popular pay-per-click (PPC) marketing channels. Using either one or both of them combined has proven to be highly beneficial for many businesses. They can drive the growth of your brand and help you to boost your digital marketing performance. If you are in a position where you’ll be...
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PPC (pay-per-click) campaigns can come in all shapes and sizes. That is why it is so important that we know which key performance indicators are worth tracking and reporting. Anyone working within PPC and digital marketing will understand the importance of key indicators for an advertising campaign. Early on, during the planning phase is when...
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We recently shared a blog explaining how you can use video content to grab and more importantly, maintain viewers attention on different platforms – one of these being Facebook. If you use Facebook, then you’ve probably noticed the ever-increasing number of videos being used for digital marketing purposes. This is because Facebook video ads are...
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Google Ads
Google Ads (previously Google Adwords) allows users to get more out of their online advertising. The benefits include advanced targeting, controlled costs, and the ability to measure the success of a PPC campaign as it runs. As a digital marketing agency – we’re always looking for ways to get more results from our marketing efforts,...
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Google Ads
As a digital agency, we recognise the importance of keeping on top of any changes within Google Ads. Any updates or added metrics could meannew opportunities to improve results for our clients. Today, we’re going to focus on Google Ads optimisation score. Google will provide advertisers with a score depending on how well your account...
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PPC (pay per click) and SEO (search engine optimisation) are separate digital marketing channels which serve unique purposes for advertisers. The ultimate aim of both channels is to attract valuable traffic to your site and grow or maintain brand visibility online. Both channels have their own pros and cons – and choosing which one to...
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Holiday
The travel industry is one of Google’s biggest revenue drivers. The advertising landscape within this sector is constantly becoming more competitive – which is why you need a PPC strategy that reflects this. PPC methods play a huge part in how consumers are accessing and booking their trips online. Of course, there is a lot...
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Amazon logo on Samsung phone
Amazon PPC advertising has become a powerful marketing tool for many businesses. If you want to drive more sales for your product – you can run ads to appear at the top of Amazon search results and reach out to your target customer when they search. Having your ad displayed on page one is just...
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One of the main benefits of PPC marketing is the advanced targeting tools offered by search engines. Using ad platforms such as Google Ads and Bing Ads, we’re able to target users based on their online behaviour, interests and demographics. Having an all-round understanding of your targeting options will help you to reach out to...
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