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Reach out to more mobile users Most shoppers are likely to use mobile devices to search for new products (which comes as no surprise) but means we should be adapting our PPC campaigns as a result. You might have read our previous guide on how to optimise a landing page for conversions. Today, we’re going...
Bidding on the right keywords Keywords are the foundation of all your PPC campaigns. The results that appear when you do a search – whether organic or paid – are there because of their relevancy and keywords. If you want your ad to show up on SERP, then you have to bid on the right...
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Why do you need a results-driven campaign? The major driver of PPC is the instant results, and a solid PPC campaign can drive significant revenue, traffic, leads and long-lasting customers. A fast return makes PPC an attractive channel for many businesses, and it’s often favoured over organic channels like SEO for that reason.  However, PPC campaigns...
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Why do PPC ad formats matter? PPC ads come in many different shapes and sizes. The ad format you will benefit from the most will depend on your target audience and paid advertising goals.  Knowing the different routes you can take towards meeting those goals is the first key step in any campaign. We’re often...
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Keywords are used to determine which searches will trigger your pay-per-click (PPC) ads. Having a solid understanding of how keyword bidding works will help you to reach your target audience and move closer towards your digital marketing goals. For big advertisers with a large budget, showing up for searches that don’t drive conversions may not...
Any successful PPC (pay-per-click) campaign will emphasise key performance indicators (KPIs). These are the metrics you’ll track throughout a campaign to measure performance. Early on during the planning phase is when your goals should be matched to a specific KPI. There isn’t much point in running a digital campaign if it’s not being measured. We’ve...
Idea
PPC provides businesses with quick and impressive results, but there are countless other brands hoping their ad comes out on top. This is why competitor analysis is a valuable tool and essential to your PPC success. Each PPC platform will bring its own complexities – but the insights you can take from competitor research and...
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Google has announced that phrase match will begin taking over modified broad match from mid-February. “To give you more control and better reach, we’re bringing the best of broad match modifier into phrase match.” This could be a big change for paid search advertisers, which is why Google will be rolling the changes out slowly...
Copywriter
PPC can be a highly profitable channel, and much of your ROI will depend on the quality and relevance of your ad copy. Writing effective ad copy is often trickier than it seems . You need to really understand your target audience for it to resonate with them and encourage them to click. There are...
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PPC can provide your business with instant results and high levels of control. To get the most out of your PPC traffic, your ad and landing page will need to work together perfectly to boost conversions. Have you ever searched on Google, clicked on an ad and clicked straight back to search? This is an...
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