Call 02039186090
Call 02039186090

Tag

PPC
Home>
fireworks
PPC is an increasingly competitive channel, and to get the most of your ad budget, keeping up with trends is essential.  New PPC trends are emerging all the time, and it can be difficult to identify the ones that are worth prioritising.  So to save you the hassle, we’ve highlighted some key trends that will...
When creating a digital marketing strategy, you will need to consider the power of link-building and how it can supercharge a campaign. It’s likely you’ve heard a lot about link-building when it comes to SEO, but there is also a strong and important connection between link building and PPC marketing. We are going to explore...
First-party data is, in short, a type of data or information you collect from your own sources, instead of someone else’s. This data is generally collected through your owned digital channels, which can make it more reliable, and issue-free in terms of privacy rights and complaints. With an increase in automation within PPC marketing campaigns,...
Typing on laptop
Whilst automation can simplify PPC campaign management, save marketers time, improve measurement capabilities and more, there are some potential downfalls, but only if it is not managed properly. A mistake that PPC marketers make is becoming overly dependent on automation; which could in turn minimise results and profit.  We’re going to highlight some of the...
Cookie
Pay per click is an ever-changing and developing channel, with one key upcoming change being the loss of the third-party cookie. Third-party cookies will soon be retiring across online marketing channels, so it’s important that advertisers are ready for the change. For a number of years, brands of all sizes have been using third-party cookies...
Google
A Google Ads audit is the process of taking a close look at your current Google campaigns to identify and evaluate their performance. A detailed and well-executed audit will help you to spot any minor or major issues, identify areas for improvement, and provide you with a clear picture of how effective your paid ads...
Marketing metrics
Without the right PPC marketing tools, essential tasks including bid adjustments, updating ad copy and gathering key data for reporting could take up valuable time.  Luckily, there are many online tools available to ensure there is less time spent on those tasks.  In this post, we are going to go over our recommended automation tools...
People talking
It’s important to consider that PPC management will not be the same for every campaign and account. Everything from business goals to KPIs and levels of reporting can change, depending on the account. As business priorities shift, we need to be able to quickly adjust campaigns accordingly. Automation can improve PPC performance and save businesses...
man working on laptop confused
Automation is a common practice for PPC marketers in 2022, as it offers more streamlined and efficient ways to complete tasks that would otherwise be very time-consuming. In the world of PPC marketing, we can use automation tools to simplify the process of campaign optimisation; driving maximum traffic and boosting conversions.  PPC automation tools are...
people working office
2022 has been a year of feature enhancements, new tool releases and advanced automation. With new developments, comes the need for an up-to-date and refreshed PPC strategy. Whether you are looking to refresh your existing strategy or find new and improved ways to reach your target audience, having a solid understanding of some key PPC...
1 2 3 8