It’s important to consider that PPC management will not be the same for every campaign and account. Everything from business goals to KPIs and levels of reporting can change, depending on the account. As business priorities shift, we need to be able to quickly adjust campaigns accordingly. Automation can improve PPC performance and save businesses...
Automation is a common practice for PPC marketers in 2022, as it offers more streamlined and efficient ways to complete tasks that would otherwise be very time-consuming. In the world of PPC marketing, we can use automation tools to simplify the process of campaign optimisation; driving maximum traffic and boosting conversions. PPC automation tools are...
2022 has been a year of feature enhancements, new tool releases and advanced automation. With new developments, comes the need for an up-to-date and refreshed PPC strategy. Whether you are looking to refresh your existing strategy or find new and improved ways to reach your target audience, having a solid understanding of some key PPC...
First-party data refers to the information that a business collects directly from its audience or customers. With an increase in automation within PPC campaigns, we can use first-party data to ‘feed’ this machine learning.So, how can you utilise first-party data to boost PPC performance and improve the long-term impact of a campaign? What is first-party...
As a PPC marketer, without the right tools, it can become difficult to track conversions, measure the right metrics, track conversions and measure ROI etc, in a time-effective way. Instead of spending hours trying to put together your own reports from scratch and crawl through multiple campaigns, it is often best to use a tool...
Keywords are used to determine which searches will trigger your pay-per-click (PPC) ads. Having a solid understanding of how keyword bidding works will help you to reach your target audience and move closer towards your PPC marketing goals. For smaller businesses or brands with a very niche audience, being visible for the wrong search terms...
The ultimate goal of PPC ad copy is to show prospects that your product or service can provide the best solution to a specific pain point. Much of your return on investment when it comes to PPC can be influenced by your ad copy, so it’s important to get it right. One way to write...
Reach out to more mobile users Most shoppers are likely to use mobile devices to search for new products (which comes as no surprise) but means we should be adapting our PPC campaigns as a result. You might have read our previous guide on how to optimise a landing page for conversions. Today, we’re going...
Bidding on the right keywords Keywords are the foundation of all your PPC campaigns. The results that appear when you do a search – whether organic or paid – are there because of their relevancy and keywords. If you want your ad to show up on SERP, then you have to bid on the right...
Why do you need a results-driven campaign? The major driver of PPC is the instant results, and a solid PPC campaign can drive significant revenue, traffic, leads and long-lasting customers. A fast return makes PPC an attractive channel for many businesses, and it’s often favoured over organic channels like SEO for that reason. However, PPC campaigns...
