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Click-through-rate (CTR) is an important metric for PPC advertisers and search engines. As a digital marketing agency – we use CTR as a metric to gauge how well things like keywords, ads and product listings are performing.A high click-through rate means more money for search engines and generally, more revenue for businesses. If your ad...
Running a PPC campaign is an effective way to drive traffic on Google, Bing, social media, sites and apps. You’re able to target specific users based on their online behaviour, search habits, demographics and interests. Like any other marketing channel, you might face some potential hurdles when running a campaign. One problem that PPC marketers might face...
A lady using voice search on phone
What PPC marketing trends do we expect to see in the new year? With 2020 coming to an end – we’ve been thinking about what the next year will have in store for our team and other PPC marketers. We’ve prepared a list of some of the latest and upcoming trends that we think you...
People working in a digital marketing office
How can you avoid these common PPC mistakes in your campaigns? PPC marketing is one of the fastest and most effective ways to generate more revenue for your business. As with any digital marketing channel – there are some key things to remember when it comes to running a successful campaign.  We are going to...
GA4
Google recently announced the fourth version of Google Analytics – Google Analytics 4 (GA4). The new release is a rebranding and expansion of the App + Web Analytics which launched last year. Google have said: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that...
Computer Mouse
We know that a conversion refers to an action you want a user to take – e.g. a purchase, email subscription, or a call-back etc. But conversions in paid media come in different variations and forms. Over time, as pay-per-click (PPC) marketing has and continues to evolve – the term has become more complex.   In...
Facebook on iPhone
With over 2 billion monthly active users, Facebook is a great place to leverage your digital marketing efforts and reach out to a targeted audience. A ‘funnel’ is used on Facebook to capture users at different stages in their journeys until they are ready to purchase.Mapping out your Facebook PPC funnel is a way of ensuring you...
Laptop and iPhone
Return on ad spend (ROAS) is an important digital marketing metric that measures how much your business earns in revenue. No matter what stage of your PPC marketing campaign you are currently in, ROAS can be a highly beneficial metric and benchmark.  It can help to measure the overall ROI for a business.  You can use it to set campaign expectations.  It can help with decision-making when it comes...
Retargeting VS Remarketing
We often find that the most effective way of targeting PPC ads is by focusing on users who have interacted with us previously. This is because those people are probably more likely to purchase than first-time visitors simply because they are already familiar with the brand. Retargeting and remarketing both provide great opportunities to reach...
Google Data Studio
Data Studio is a free tool that enables us to turn data into informative, clear, shareable, and fully customisable reports. The features available can vastly simplify the reporting process.  As a digital marketing agency, we mainly use Data Studio to track and measure KPI’s (key performance indicators), visualise trends and compare performance for our clients. ...
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