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Search ads
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will improve...
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Google Quality Score
Having a clear understanding of how quality score works in relation to your PPC campaigns, can help you meet your digital marketing goals and drive valuable traffic to your site. There are quite a few questions to be answered, so, here we’ve broken down the basics. Google measures your quality score on a scale of...
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Responsive Search Ads
Improving Ads Using Responsive Search Ads One of the tasks for us as a digital marketing agency is improving our clients quality scores within PPC. To improve your quality score (QS), you’ll need to understand the individual factors influencing it. One of these factors is click-through rate (CTR) – generally the higher the CTR, the...
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Youtube on iPhone
YouTube Ads More Than Just Brand Awareness We have been seeing a shift of digital advertising that was normally known for brand awareness – now going towards direct response campaigns. You probably saw that recently Instagram announced the new shoppable element on their platform. Today, I’ll be looking at another big change that has happened,...
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Google showing Top and Abs Top
 Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a big change for many digital marketing agencies. Those in the industry have always accepted that average position alone isn’t the perfect metric, there’s a great piece on...
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Pinterest logo
While the major PPC platforms such as Google Ads and Facebook are continuously generating great results for businesses and agencies – it’s always helpful to consider other options. We’ve noticed an increase in businesses benefiting from using Pinterest to promote their products, which is why we’ve decided to talk a bit more about about this...
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