Our current take on the change You might have read our blog earlier this year on the removal of average position. The change is finally going to come into place in under a month. With this being one of the most fundamental metrics in PPC – it comes as no surprise that this announcement from...
Keyword research is essential if you want to ensure users will click on your site when they do a relevant search. The right tools can provide insights about your target market including what words they’re searching for and how they’re finding your content, product or service. Here, I’ll outline some of the main keyword research...
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will improve...
Having a clear understanding of how quality score works in relation to your PPC campaigns, can help you meet your digital marketing goals and drive valuable traffic to your site. There are quite a few questions to be answered, so, here we’ve broken down the basics. Google measures your quality score on a scale of...
Improving Ads Using Responsive Search Ads One of the tasks for us as a digital marketing agency is improving our clients quality scores within PPC. To improve your quality score (QS), you’ll need to understand the individual factors influencing it. One of these factors is click-through rate (CTR) – generally the higher the CTR, the...
Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a big change for many digital marketing agencies. Those in the industry have always accepted that average position alone isn’t the perfect metric, there’s a great piece on...
While the major PPC platforms such as Google Ads and Facebook are continuously generating great results for businesses and agencies – it’s always helpful to consider other options. We’ve noticed an increase in businesses benefiting from using Pinterest to promote their products, which is why we’ve decided to talk a bit more about about this...
