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Remarketing
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Remarketing lists for search ads (RLSA’s) is a Google Ads feature that allows you to tailor your PPC search campaigns depending on whether a user has previously visited your site. You can also base your targeting options on the specific pages a user visits. Depending on which list a user is in – they can...
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Remarketing is often referred to as retargeting – it’s a way of connecting with people through your digital campaigns who have previously shown an interest in your brand, service or product. A tracking code is used to place cookies on users browsers. It works by tracking the actions of your site visitors and then building...
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