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LinkedIn sign in office
LinkedIn is the ideal platform for networking with like-minded professionals. Plus, it provides some powerful advertising tools which make it an effective inbound marketing platform.  Whether you’re already using paid marketing to power your presence online, or you’re completely new to the world of paid social – your business could be benefiting from targeting specific...
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Instagram on Phone surrounded by buildings
With Instagram’s new features like Carousels, Stories, Highlights, Reels and IGTV – you can repurpose and freshen up your existing content and reach users in new ways. Instagram is no longer just about photos and videos; it’s a platform used for blogging, learning, storytelling, and even a news source. When running a business account, keeping...
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Facebook Pages New Design
Facebook Pages has become a popular marketing tool for many companies. In a survey conducted by Facebook – they found that 2/3 of Facebook users worldwide visit the Page of a local business at least once a week.  This week, Facebook announced they would be rolling out their new design which includes new features for businesses and digital...
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Reel
Social media is an integral part of most of our day-to-day lives. For many businesses, their social platforms provide a place to connect with target customers and promote their product or services. Given the popularity of social channels such as Facebook, Instagram and Twitter – the competition is higher than ever. This means it can...
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Social Media
Most businesses will benefit from social media in some way. Whether it’s for paid advertising, growing an organic audience or even checking out the competition.  For smaller businesses in particular, having a presence on social platforms is a way of driving new customers, engagement and revenue. Whether you’re already actively using social media or you...
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Blogging
Blogger outreach is when businesses and bloggers work together to create powerful and results-driven content. It’s a great strategy and we really recommend learning more about how you might be able to work with bloggers (if you’re not already!). So, do you already have a solid blogger outreach strategy in place? If so, is it...
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iPhone with social media icons
Having a solid plan in place before diving into any digital marketing campaign is crucial. An effective social media calendar will help save you a lot of time and while tracking any engagement with your target audience. It’s a way of avoiding having to search for something interesting or entertaining to post each day. Instead,...
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Twitter
Twitter advertising allows you to promote specific tweets or campaigns designed to meet your goals. You will be able to set audience targeting criteria for each of your campaigns – meaning you can carefully target tweets to match your customer profile. The main thing that sets Twitter ads apart from organic posting on Twitter –...
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Facebook App
Facebook Messenger live chat allows you to communicate with your site visitors via an instant messaging tool. Once you install the plugin, a chat box appears within your browser window when somebody visits your site. The visitor can simply chat with an operator by typing into the box. What’s changing? The plugin for business websites...
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We recently shared a blog explaining how you can use video content to grab and more importantly, maintain viewers attention on different platforms – one of these being Facebook. If you use Facebook, then you’ve probably noticed the ever-increasing number of videos being used for digital marketing purposes. This is because Facebook video ads are...
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