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The digital marketing channel you utilise as a business will depend on things like your goals, budget and target market. Paid search and paid social are two of the highest performing digital marketing channels – so why do we have to choose between the two? The good news is – there are many ways of...
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iPhone with social media icons
Having a solid plan in place before diving into any digital marketing campaign is crucial. An effective social media calendar will help save you a lot of time and while tracking any engagement with your target audience. It’s a way of avoiding having to search for something interesting or entertaining to post each day. Instead,...
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Twitter
Twitter advertising allows you to promote specific tweets or campaigns designed to meet your goals. You will be able to set audience targeting criteria for each of your campaigns – meaning you can carefully target tweets to match your customer profile. The main thing that sets Twitter ads apart from organic posting on Twitter –...
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Facebook App
Facebook Messenger live chat allows you to communicate with your site visitors via an instant messaging tool. Once you install the plugin, a chat box appears within your browser window when somebody visits your site. The visitor can simply chat with an operator by typing into the box. What’s changing? The plugin for business websites...
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social media
Social media marketing is highly competitive – which is why it’s so important to have a solid strategy in place. Users can now essentially follow and interact with any brand they want to on social platforms – which is why we’d highly recommend keeping up to date with the most effective tools to ensure your...
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Content marketing is constantly evolving – which is why keeping up to date with online trends and opportunities is essential when it comes to building your digital presence. With more smartphone users using video than ever before, a video marketing strategy could be a way of putting your brand ahead of the game.The type of...
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Instagram insights
Your strategy will include each step you take before and during your social media campaign. Every post, comment, like, message and reply should have a purpose when it comes to marketing your brand. The advanced advertising features that social media can provide make it a great channel when it comes to meeting your digital marketing...
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Twitter
Social media is a key platform to bring you closer to your target customers. You can make more valuable connections and communicate directly with customers, as well as keeping on top of trending topics to help you speak to your audience more effectively. It’s becoming one of the major tools that can help you improve...
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